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As the online video market evolves, service providers will have to expand the DVR's value proposition or consumers won't pay for it.
Jul. 21, 2008 | Note | by Anton Denissov
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On February 28, 2008, Yankee Group held a webinar titled, "From Gorillas to Guerillas: IPTV Changes Everything." This Yankee Group Note examines the most common questions from that webinar.
May. 30, 2008 | Note | by Vince Vittore | CO-AUTHORS: Anton Denissov
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Cable operators have been promising interactivity for years, but they must realize that digital cable ad platforms won't reach enough households to sufficiently drive new advertising revenue in interactive television.
May. 6, 2008 | Report | by Daniel Taylor | CO-AUTHORS: Anette Schaefer, Anton Denissov
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Hulu's public release marks a fundamental change in the ways content owners can syndicate their programming online.
Apr. 30, 2008 | Note | by Anton Denissov | CO-AUTHORS: Daniel Taylor
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As digital media evolves and consumers grow past the early adopter stages, key gender differences emerge among Anywhere Consumers. Content is still king, but connectedness and technology pragmatism define female online behaviors.
Apr. 11, 2008 | Note | by Anton Denissov
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If mandated, a-la-carte pricing will undermine existing programmer and service provider business models and will cause all video entertainment mediums, including TV and online, to stagnate.
Mar. 18, 2008 | Note | by Anton Denissov
From Gorillas to Guerrillas: IPTV Changes Everything
IPTV will forever change the video ecosystem by creating not only a new breed of service, but also a new breed of provider.
Feb. 28, 2008 | Live Webinar | by Anton Denissov | CO-AUTHORS: Vince Vittore
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IPTV will redefine pay TV. It will morph the service from one-size-fits-all into an open, flexible, customizable offering, individually tailored to the needs of local communities.
Feb. 25, 2008 | Report | by Anton Denissov | CO-AUTHORS: Vince Vittore
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If Microsoft's acquisition of Yahoo! clears shareholders and regulators, writing the check will be the easiest part of the deal. Microsoft faces numerous challenges in becoming a successful player in the digital media business.
Feb. 4, 2008 | Note | by Daniel Taylor | CO-AUTHORS: Jennifer Simpson, Carl Howe, Jill Aldort, Laura DiDio, Anette Schaefer, Linda Barrabee, Anton Denissov
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Content owners and publishers must change their strategy of designing a product and forcing viewers to adopt it. This is a formula for failure. Digital media companies should understand what viewers want and design accordingly.
Jan. 9, 2008 | Note | by Anton Denissov
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This online survey is comprised of 2,514 European consumers who are 13+ years old. Topics include VoD and DVR use; multitasking and ad-skipping behaviors; internet video; music and digital music; PC and console games; portable, mobile and online games.
Nov. 8, 2007 | Survey Executive Summary | by Daniel Taylor | CO-AUTHORS: Anton Denissov
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This online survey is comprised of 1,503 US consumers who are 13+ years old. Topics include VoD and DVR use; multitasking and ad-skipping behaviors; internet video; music and digital music; PC and console games; portable, mobile and online games.
Oct. 18, 2007 | Survey Executive Summary | by Anton Denissov
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Lawsuits will fail to contain piracy. Piracy is a manifestation of Anywhere Consumers? demand for content and until video industry finds legitimate means to meet that demand, piracy will thrive.
Oct. 12, 2007 | Note | by Anton Denissov
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College students are the most active demographic in online use. This note explores their online habits and how different companies can target them more effectively.
Sep. 19, 2007 | Note | by Anton Denissov
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Short-form sites, especially those serving user-generated content, have huge audiences serving millions of streams per day but making no money. This note explores strategies that will enable short-form sites to become profitable.
Aug. 29, 2007 | Note | by Anton Denissov
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Many vendors are racing to bring new advertising formats to market, aimed at monetizing broadband video with more effective, less intrusive ads. This report explores their fate in the brave new world of broadband video advertising.
Aug. 9, 2007 | Report | by Anton Denissov
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The web offers companies a large population of teens. To effectively penetrate this audience, companies must understand what drives teens' online activity to design new revenue and advertising campaigns custom-tailored for the web.
Jun. 19, 2007 | Note | by Anton Denissov
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Since 2005, the video entertainment industry has been abuzz about broadband TV. Some believe that broadband TV is the next gold mine, set to spread like wildfire, taking over the living room and revolutionizing the way video entertainment is delivered.
Jun. 4, 2007 | Report | by Anton Denissov
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We explore existing broadband video as an advertising medium, evaluating emerging models and analyzing their potential for success.
May. 31, 2007 | Report | by Anton Denissov
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Consumers are multitasking more than ever before. This presents a greater challenge to marketers trying to reach consumers whose attention is divided across multiple forms of media simultaneously.
Jan. 29, 2007 | Note | by Anton Denissov
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Digital distribution is growing. Studios should build a DTO channel by offering consumers an entertaining experience at a reasonable price and with limited restrictions.
Sep. 21, 2006 | Note | by Anton Denissov
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This Yankee Group Report examines the VoIP license requirements of multiple nations. The focus is on license eligibility conditions, license and operating fees, and associated obligations.
Jun. 29, 2006 | Report | by Anton Denissov
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Managed network services (MNS) is becoming a highly competitive market in which customer reach, service offering and vendor image will guide enterprise choice between do-it-yourself (DIY) and service out-tasking.
Feb. 24, 2006 | Note | by Anton Denissov
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The FCC has expanded CALEA to apply to VoIP and broadband providers, potentially leading to large upgrade costs and compromised network security.
Jan. 4, 2006 | Note | by Anton Denissov