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1. Anticipating the Mobile Advertising Market...It's Making Me Wait

   Mobile advertising is more hype than reality. From an overall media spend perspective, mobile is a drop in the bucket. With more consumers using the mobile web, it will represent a more significant opportunity in the medium term.

   Jun. 12, 2008 | Report | by Linda Barrabee | CO-AUTHORS: Daniel Taylor  

2. Mobile Music Update: Carriers in Search of the Next Ringtone

   The challenge for carriers is monetizing mobile music. The real opportunity for differentiation will be in how carriers approach the category overall.

   Mar. 4, 2008 | Report | by Linda Barrabee 

3. For Microsoft, Money Can't Buy Consumer Love

   If Microsoft's acquisition of Yahoo! clears shareholders and regulators, writing the check will be the easiest part of the deal. Microsoft faces numerous challenges in becoming a successful player in the digital media business.

   Feb. 4, 2008 | Note | by Daniel Taylor | CO-AUTHORS: Jennifer Simpson, Carl Howe, Jill Aldort, Laura DiDio, Anette Schaefer, Linda Barrabee, Anton Denissov  

4. Sure, Go Ahead and Advertise to Me, but Give Me Something Back!

   Insights from the Yankee Group 2007 Anywhere Consumer Survey shows that in mobile, as with other platforms, consumers are more willing to accept advertising as part of their entertainment experience.

   Jan. 9, 2008 | Note | by Linda Barrabee 

5. 12 Steps to Mobile Entertainment Recovery: The Guide for Carriers

   Carriers should focus on their core strengths, which include providing a great network, billing and caring for the consumer. In addition, they should provide what consumers really want.

   Jan. 8, 2008 | Note | by Linda Barrabee 

6. Open Access Is the New Black

   In November, Verizon announced that it plans to open its network to support open access and a less-than-full-service model. Although the devil is in the details, it is a response to Google and the requirements for 700-MHz spectrum auctions.

   Dec. 21, 2007 | Report | by Linda Barrabee | CO-AUTHORS: Jill Aldort  

7. Recognizing the 10 Myths: A Mobile Entertainment Intervention

   Mobile entertainment needs an intervention. The window of opportunity is closing for the ecosystem participants to get it right, or lose out to better and cheaper portable alternatives.

   Oct. 17, 2007 | Note | by Linda Barrabee | CO-AUTHORS: Joshua Martin  

8. US Carriers Hold the Keys to Targeting in Mobile Advertising, but Can They Monetize It?

   Advertising on carrier real estate is an irreversible trend. If they don't act soon and determine how to leverage their great mobile assets, carriers will have their lunch eaten by others that have figured it out.

   Aug. 23, 2007 | Report | by Linda Barrabee 

9. Advertising Goes Mobile: Options for Targeting the Anywhere Consumer

   In mobile markets around the world, voice ARPU is declining because of increasing competition and regulatory mandates. We identify areas in which MNOs can monetize the opportunities of all the different forms of mobile advertising to offset the decline.

   Jul. 2, 2007 | Report | by Matthew Hatton | CO-AUTHORS: Charles Moon, Linda Barrabee  

10. Is Mobile Gaming Stagnating?

    Mobile gaming revenue is stagnating and new business models, particularly advertising, are needed.

    Jun. 5, 2007 | Note | by Mike Goodman | CO-AUTHORS: Linda Barrabee  

11. 2006 US Mobile User Survey

    This online survey is comprised of 5,300 US mobile phone consumers who are 18+ years old. Topics include wireless usage/preferences; satisfaction levels for current services; spend on wireless voice/data services; device trends; purchasing behaviors.

    May. 23, 2007 | Survey Executive Summary | by Linda Barrabee 

12. 2006 US Mobile User Teen Survey

    This online survey is comprised of 1,402 US consumers who are 13-17 years old (1,000 mobile phone users, 229 share with parents/family, 173 non-owners). Topics include purchase influencers; service provider and device preferences; usage/spending.

    May. 23, 2007 | Survey Executive Summary | by Linda Barrabee 

13. CTIA WIRELESS, Day 3: Mobile Advertising Generates Hype at CTIA, but Still Not Much Money

    Discussion about mobile advertising permeated this year's CTIA WIRELESS.

    Mar. 30, 2007 | Note | by Linda Barrabee 

14. "Can You Hear Me Now?:" Audio Is the Untapped Opportunity in Mobile

    Although over-the-air (OTA) downloads of full-music tracks have attracted the most attention during the past year, mobile audio (e.g., podcasting, radio) is an overlooked opportunity for carriers.

    Feb. 21, 2007 | Note | by Linda Barrabee 

15. Link Data: Mobile North America, December 2006

    Data-friendly devices and enhanced applications on top of 2.5G and 3G technology will further boost wireless data subscriptions and mobile data ARPU in the coming years.

    Jan. 19, 2007 | Data Module | by Linda Barrabee | CO-AUTHORS: Nathan Dyer, Eugene Signorini, Philip Marshall  

16. Off-Portal Channels: Taking Mobile Content to New Heights

    Discovery and purchase of mobile content can be facilitated by off-portal channels. The greatest challenge for carriers lies in managing this ecosystem profitably.

    Dec. 11, 2006 | Note | by Linda Barrabee 

17. Global Mobile Video/Broadcast TV Market Assessment: Will Consumers Get the Picture?

    Mobile video/broadcast implementations globally reveal content and pricing, similar to traditional broadcast TV, are key to driving takeup. Operators must focus on the user experience rather than technology to develop a successful service.

    Nov. 15, 2006 | Report | by Linda Barrabee 

18. Will Mobile Advertising Maximize the Potential of the Mobile Content Market?

    The Yankee Group 2006 Mobile User Survey reveals more uncertainty than outright repulsion for mobile advertising. Younger segments are open to mobile ads to subsidize their increasing appetite for mobile content.

    Aug. 16, 2006 | Note | by Linda Barrabee 

19. Mobile Advertising in 2006: A Test Year for New Carrier Business Models

    As advertisers struggle to reach consumers via traditional media, mobile is becoming an increasingly attractive channel for brands. Despite growing interest from advertisers, carriers are treading carefully.

    May. 26, 2006 | Report | by Linda Barrabee 

20. North America Mobile Data Applications Forecast, March 2006

    Data-friendly devices and enhanced applications on top of 2.5G and 3G technology will further boost wireless data subscriptions and mobile data ARPU in the coming years.

    Mar. 23, 2006 | Report | by Linda Barrabee 

21. North America Mobile Market Forecast, March 2006

    Data-friendly devices and enhanced applications on top of 2.5G and 3G technology will further boost wireless data subscriptions and mobile data ARPU in the coming years.

    Mar. 23, 2006 | Report | by Linda Barrabee 

22. North America Mobile Premium Forecast, March 2006

    Data-friendly devices and enhanced applications on top of 2.5G and 3G technology will further boost wireless data subscriptions and mobile data ARPU in the coming years.

    Mar. 22, 2006 | Report | by Linda Barrabee 

23. Forecasting the US Portable/Mobile Entertainment Opportunity

    As broadband and mobile entertainment markets converge, platform-neutral content is eradicating the line between the two. Wireless carriers must navigate the complexities of content distribution while competing with entrenched players.

    Jan. 17, 2006 | Note | by Linda Barrabee 

24. Will Sprint's Music Store Get Play?

    Sprint Music Store--which is the first US carrier solution enabling over-the-air (OTA) downloads of digital music to the mobile phone, while enabling convenient music purchases on the fly--must address some key issues in order to be competitive.

    Jan. 4, 2006 | Note | by Linda Barrabee