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1. Topline Data Forecast, July 2008

   This quantitative high-level view of Yankee Group data presents the global connectivity markets, technologies and the competitive landscape at a regional level. This data module is updated quarterly for Link Research clients.

   Jul. 28, 2008 | Data Module | by Eileen Eastman 

2. Link Data: North America Consumer Forecast, June 2008

   Containing forecasts of wireless and fixed-line retail consumer activity in the US and Canada, this forecast now extends to 2012.

   Jul. 14, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Vince Vittore, Jill Aldort, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

3. Link Data: North America ConnectedView Forecast, June 2008

   This forecast provides market data, including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits.

   Jul. 14, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Nathan Dyer, Eugene Signorini, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

4. Link Data: Global Consumer Forecast, June 2008

   The topline figures in Yankee Group's consolidated forecast on global consumer spending hide many regional differences between market segments and regions.

   Jul. 14, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Vince Vittore, Jill Aldort, Anette Schaefer, Declan Lonergan, Mike Goodman, Philip Marshall, Dario Talmesio, Felipe Estrada, Wally Swain, Patrick Monaghan, Joshua Martin, Linda Barrabee, Tony Marson, XJ Wang  

5. Link Data: Global Mobile Forecast, June 2008

   This Global Mobile Forecast contains forecast information across consumer and enterprise mobile segments, featuring detailed infotainment and enterprise segmentations.

   Jul. 14, 2008 | Data Module | by Philip Marshall | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Dario Talmesio, Felipe Estrada, Wally Swain, Linda Barrabee, XJ Wang  

6. Link Data: Global ConnectedView Activity Forecast, June 2008

   Yankee Group's Global ConnectedView Activity Forecast estimates the current number of mobile users split by prepaid and postpaid; penetration rate; mobile service revenue split by voice and data; and users and handset figures split by technology.

   Jul. 14, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Dario Talmesio, Felipe Estrada, Wally Swain, Agatha Poon, Patrick Monaghan, Joshua Martin, Linda Barrabee, Tony Marson, XJ Wang  

7. Link Data: Global ConnectedView Technology Forecast, June 2008

   This Global ConnectedView Technology Forecast includes data on users and carrier and content provider revenue for mobile data applications, including messaging, infotainment, marketing, m-commerce and enterprise data.

   Jul. 14, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Dario Talmesio, Felipe Estrada, Wally Swain, Agatha Poon, Patrick Monaghan, Joshua Martin, Linda Barrabee, Tony Marson, XJ Wang  

8. Link Data: North America Mobile Forecast, June 2008

   Market forecasts include users, ARPU and revenue summaries, segmented prepaid and postpaid; with voice/data segmentations and technology splits including handset sales.

   Jul. 8, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Eugene Signorini, Philip Marshall, Linda Barrabee  

9. Anticipating the Mobile Advertising Market...It's Making Me Wait

   Mobile advertising is more hype than reality. From an overall media spend perspective, mobile is a drop in the bucket. With more consumers using the mobile web, it will represent a more significant opportunity in the medium term.

   Jun. 12, 2008 | Report | by Linda Barrabee | CO-AUTHORS: Daniel Taylor  

10. Topline Data Forecast, May 2008

    The Topline Data Forecast includes end-user and service provider activities in Anywhere markets at a regional level, and summarizes many of the Link Data modules. It is available to all Link Research clients.

    May. 30, 2008 | Data Module | by Eileen Eastman 

11. Link Data: Global Consumer Forecast, April 2008

    The Global Consumer forecast contains all forecasts for all countries for services to consumers across fixed-line and mobile sectors. Look out too for separate Excel files containing monitors of the key players.

    Apr. 23, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Vince Vittore, Jill Aldort, Anette Schaefer, Declan Lonergan, Mike Goodman, Philip Marshall, Felipe Estrada, Wally Swain, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, Tony Marson, XJ Wang  

12. Link Data: North America Mobile Forecast, April 2008

    North America forecasts of mobile end-user services are segmented by Activity and Technology to both consumers and enterprises. Before 2008, this file included a monitor of wireless companies in the field, but now you should look out for a separate file.

    Apr. 23, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Eugene Signorini, Philip Marshall, Linda Barrabee  

13. Link Data: Global Mobile Forecast, April 2008

    The Global Mobile forecast contains forecasts for all countries for mobile services to consumers and enterprises. Look out too for monitors of the key mobile network operators in each of the four regions.

    Apr. 23, 2008 | Data Module | by Philip Marshall | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Wally Swain, Jonathan Doran, Linda Barrabee, XJ Wang  

14. Link Data: Global ConnectedView Activity Forecast, April 2008

    All end-user forecasts for all countries, structured by end-user experience. Consumer, enterprise; fixed-line and mobile; service forecasts are in this single location. Look out too for monitors which track the key players.

    Apr. 23, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Sandra Palumbo, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Felipe Estrada, Wally Swain, Agatha Poon, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, Tony Marson, XJ Wang  

15. Link Data: North America Consumer Forecast, April 2008

    North America forecasts of consumer services segmented by Activity and by Technology across mobile and fixed-line services. Before 2008, this file included monitors of companies in the space, but now you should look out for separate files.

    Apr. 22, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Vince Vittore, Jill Aldort, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

16. Link Data: North America ConnectedView Forecast, April 2008

    North America ConnectedView contains all forecasts for consumers and enterprises across mobile and fixed-line spaces in one file, structured in an Activity view and a Technology view. Look out for the associated monitors in separate Excel files.

    Apr. 22, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Sandra Palumbo, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Nathan Dyer, Eugene Signorini, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

17. Link Data: Global ConnectedView Technology Forecast, April 2008

    All end-user forecasts for all countries, structured by the technology supporting the service. Consumer, enterprise, fixed-line and mobile service forecasts are all here. Look out for monitors that track the key players.

    Apr. 22, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Sandra Palumbo, Vince Vittore, Jill Aldort, Steve Hilton, Joshua Holbrook, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Felipe Estrada, Wally Swain, Agatha Poon, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, Tony Marson, XJ Wang  

18. Mobile Music Update: Carriers in Search of the Next Ringtone

    The challenge for carriers is monetizing mobile music. The real opportunity for differentiation will be in how carriers approach the category overall.

    Mar. 4, 2008 | Report | by Linda Barrabee 

19. For Microsoft, Money Can't Buy Consumer Love

    If Microsoft's acquisition of Yahoo! clears shareholders and regulators, writing the check will be the easiest part of the deal. Microsoft faces numerous challenges in becoming a successful player in the digital media business.

    Feb. 4, 2008 | Note | by Daniel Taylor | CO-AUTHORS: Jennifer Simpson, Carl Howe, Jill Aldort, Laura DiDio, Anette Schaefer, Linda Barrabee, Anton Denissov  

20. Link Data: Global Consumer Forecast, January 2008

    The new forecast for January 2008 contains the technology and activity views of consumer data.

    Jan. 22, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Charles Moon, Jill Aldort, Nicole Klein, Anette Schaefer, Declan Lonergan, Mike Goodman, Philip Marshall, Wally Swain, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee  

21. Link Data: Global Mobile Forecast, January 2008

    The new forecast for January 2008 contains the technology and activity views of mobile data.

    Jan. 22, 2008 | Data Module | by Philip Marshall | CO-AUTHORS: Jennifer Simpson, John Jackson, Charles Moon, Jill Aldort, Nathan Dyer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Wally Swain, Linda Barrabee  

22. Link Data: North America Consumer Forecast, January 2008

    The new forecast for January 2008 contains the technology and activity views of consumer data.

    Jan. 18, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nicole Klein, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

23. Link Data: North America Mobile Forecast, January 2008

    The new forecast for January 2008 contains the technology and activity views of mobile data.

    Jan. 18, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Philip Marshall, Linda Barrabee  

24. Link Data: North America ConnectedView Forecast, January 2008.

    New in January 2008, forecasts of fixed-line and cellular activities by consumers and enterprises are collocated in one Excel file, facilitating comparison between market segments.

    Jan. 16, 2008 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Sandra Palumbo, Jill Aldort, Nicole Klein, Steve Hilton, Nathan Dyer, Eugene Signorini, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

25. Link Data: Global ConnectedView Technology Forecast, January 2008.

    The Technology View forecast collates fixed-line and cellular activity at country level globally, compiling information by connectivity technology.

    Jan. 16, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Charles Moon, Sandra Palumbo, Jill Aldort, Nicole Klein, Steve Hilton, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Felipe Estrada, Wally Swain, Agatha Poon, Luis Minoru, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, Tony Marson  

26. Link Data: Global ConnectedView Activity Forecast, January 2008.

    The Activity View forecast collates fixed-line and cellular activity at country level globally, compiling information by end-user activity.

    Jan. 16, 2008 | Data Module | by John Jackson | CO-AUTHORS: Jennifer Simpson, Charles Moon, Sandra Palumbo, Jill Aldort, Nicole Klein, Steve Hilton, Camille Mendler, Nathan Dyer, Anette Schaefer, Andy Castonguay, Declan Lonergan, Eugene Signorini, Mike Goodman, Philip Marshall, Felipe Estrada, Wally Swain, Agatha Poon, Luis Minoru, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, Tony Marson  

27. Sure, Go Ahead and Advertise to Me, but Give Me Something Back!

    Insights from the Yankee Group 2007 Anywhere Consumer Survey shows that in mobile, as with other platforms, consumers are more willing to accept advertising as part of their entertainment experience.

    Jan. 9, 2008 | Note | by Linda Barrabee 

28. 12 Steps to Mobile Entertainment Recovery: The Guide for Carriers

    Carriers should focus on their core strengths, which include providing a great network, billing and caring for the consumer. In addition, they should provide what consumers really want.

    Jan. 8, 2008 | Note | by Linda Barrabee 

29. Link Data: North America Consumer, December 2007

    Containing monitors of wireless and fixed-line carriers, and forecasts of wireless and fixed-line retail consumer activity in the US and Canada, this forecast now extends to 2011.

    Dec. 31, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nicole Klein, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

30. Link Data: Global Consumer Forecast, December 2007

    The topline figures in Yankee Group`s consolidated forecast on global consumer spending hide many regional differences between market segments and regions.

    Dec. 28, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Charles Moon, Jill Aldort, Nicole Klein, Anette Schaefer, Declan Lonergan, Mike Goodman, Philip Marshall, Wally Swain, Agatha Poon, Luis Minoru, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee  

31. Link Data: Global Mobile Forecast, December 2007

    This forecast provides market data including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits.

    Dec. 28, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Charles Moon, Jill Aldort, Nathan Dyer, Declan Lonergan, Eugene Signorini, Philip Marshall, Wally Swain, Luis Minoru, Linda Barrabee  

32. Link Data: US Portable Entertainment Forecast, December 2007

    Growth in audio, video and gaming devices and use on the move is growing. This forecast shows users of mobile and dedicated devices through 2011 together with their usage patterns in the United States.

    Dec. 28, 2007 | Data Module | by Mike Goodman | CO-AUTHORS: John Jackson, Linda Barrabee  

33. Open Access Is the New Black

    In November, Verizon announced that it plans to open its network to support open access and a less-than-full-service model. Although the devil is in the details, it is a response to Google and the requirements for 700-MHz spectrum auctions.

    Dec. 21, 2007 | Report | by Linda Barrabee | CO-AUTHORS: Jill Aldort  

34. Link Data: North America Mobile, December 2007

    A substantial review of the forecasts combines with monitors of all major North American network operators. This extends to 2011 this quarter.

    Dec. 19, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Philip Marshall, Linda Barrabee  

35. Topline Data Forecast, November 2007

    This quantitative high-level view of Yankee Group data presents the global connectivity markets, technologies and the competitive landscape at a regional level. This data module is updated quarterly for Link Research clients.

    Nov. 9, 2007 | Data Module | by Eileen Eastman 

36. Link Data: North America Consumer, October 2007

    Gain understanding of consumers in North America, including forecasts of consumer services (fixed, media and mobile), and monitoring the KPIs of dozens of fixed and mobile carriers.

    Oct. 19, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Jill Aldort, Nicole Klein, Mike Goodman, Philip Marshall, Patrick Monaghan, Joshua Martin, Linda Barrabee  

37. Link Data: Global Mobile Forecast, October 2007

    Containing forecast information across consumer and enterprise mobile segments, and featuring detailed infotainment and enterprise segmentations, this iteration now includes 2011.

    Oct. 19, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Charles Moon, Jill Aldort, Nathan Dyer, Declan Lonergan, Eugene Signorini, Philip Marshall, Wally Swain, Luis Minoru, Linda Barrabee  

38. Link Data: Global Consumer Forecast, October 2007

    Featuring forecasts to 2011 for 49 countries/regions showing consumer retail activity on fixed-line and wireless services.

    Oct. 19, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Charles Moon, Jill Aldort, Nicole Klein, Anette Schaefer, Declan Lonergan, Mike Goodman, Philip Marshall, Wally Swain, Agatha Poon, Luis Minoru, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee  

39. Link Data: North America Mobile, October 2007

    Market forecasts include users, ARPU and revenue summaries, segmented prepaid and postpaid; with voice/data segmentations and technology splits including handset sales.

    Oct. 18, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, John Jackson, Jill Aldort, Nathan Dyer, Philip Marshall, Linda Barrabee  

40. Recognizing the 10 Myths: A Mobile Entertainment Intervention

    Mobile entertainment needs an intervention. The window of opportunity is closing for the ecosystem participants to get it right, or lose out to better and cheaper portable alternatives.

    Oct. 17, 2007 | Note | by Linda Barrabee | CO-AUTHORS: Joshua Martin  

41. Link Data: US Portable Entertainment Forecast, September 2007

    The portable entertainment market in the United States is primed for rapid expansion. This Forecast includes Yankee Group projections of volumes and device sales.

    Oct. 3, 2007 | Data Module | by Mike Goodman | CO-AUTHORS: Linda Barrabee  

42. US Carriers Hold the Keys to Targeting in Mobile Advertising, but Can They Monetize It?

    Advertising on carrier real estate is an irreversible trend. If they don't act soon and determine how to leverage their great mobile assets, carriers will have their lunch eaten by others that have figured it out.

    Aug. 23, 2007 | Report | by Linda Barrabee 

43. Link Data: North America Consumer, July 2007

    Although digital cable subscriptions will continue to grow, overall cable MSO market share of all video subscribers will decline as DTH's overall share increases.

    Jul. 9, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Jill Aldort, Nicole Klein, Mike Goodman, Patrick Monaghan, Joshua Martin, Linda Barrabee  

44. Link Data: US Portable Entertainment Forecast, July 2007

    Consumer mobility is about fun and functionality. This forecast details the commercial and market adoptions of gaming, video and messaging on portable devices.

    Jul. 9, 2007 | Data Module | by Mike Goodman | CO-AUTHORS: Linda Barrabee  

45. Link Data: Global Consumer Forecast, July 2007

    The topline figures in Yankee Group's consolidated forecast on global consumer spending hide many regional differences between market segments and regions.

    Jul. 6, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Matthew Hatton, Charles Moon, Jill Aldort, Nicole Klein, Declan Lonergan, Mike Goodman, Philip Marshall, Wally Swain, Agatha Poon, Luis Minoru, Patrick Monaghan, Joshua Martin, Jonathan Doran, Linda Barrabee, David Yeh  

46. Link Data: Global Mobile Forecast, July 2007

    This forecast provides market data including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits.

    Jul. 6, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Matthew Hatton, Charles Moon, Jill Aldort, Nathan Dyer, Declan Lonergan, Eugene Signorini, Philip Marshall, Wally Swain, Luis Minoru, Linda Barrabee, David Yeh  

47. Link Data: North America Mobile, July 2007

    This product provides market data including subscribers, contracts, technologies and handset sales through data applications, consumer/business splits and KPI metrics for regional MNOs.

    Jul. 6, 2007 | Data Module | by Andy Castonguay | CO-AUTHORS: Jennifer Simpson, Jill Aldort, Nathan Dyer, Philip Marshall, Linda Barrabee  

48. Topline Data Forecast, July 2007

    The Topline Data Forecast includes end-user and service provider activities in Anywhere markets at regional level, and summarizes many of the Link Data modules. It is available to all Link Research clients.

    Jul. 6, 2007 | Data Module | by Eileen Eastman 

49. Advertising Goes Mobile: Options for Targeting the Anywhere Consumer

    In mobile markets around the world, voice ARPU is declining because of increasing competition and regulatory mandates. We identify areas in which MNOs can monetize the opportunities of all the different forms of mobile advertising to offset the decline.

    Jul. 2, 2007 | Report | by Matthew Hatton | CO-AUTHORS: Charles Moon, Linda Barrabee  

50. Is Mobile Gaming Stagnating?

    Mobile gaming revenue is stagnating and new business models, particularly advertising, are needed.

    Jun. 5, 2007 | Note | by Mike Goodman | CO-AUTHORS: Linda Barrabee