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Now that media companies are making their television programming available on the Internet, audiences are growing and single-play cable cutting has become a measurable phenomenon. Although most Internet video viewers aren't yet ready to get rid of their pay-TV service, it's time for media companies and pay-TV providers to build the software platforms and distribution networks to bring Internet video to the television set.
Feb. 5, 2009 | Report | by Carl Howe | CO-AUTHORS: Daniel Taylor
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The Yankee Group Anywhere Consumer: 2008 U.S. Entertainment Survey provides an in-depth view of emerging home, handheld and mobile digital media consumption behaviors.
Dec. 24, 2008 | Survey Executive Summary | by Daniel Taylor
Anywhere Consumer: 2008 U.S. Entertainment Survey
The Yankee Group Anywhere Consumer: 2008 U.S. Entertainment Survey provides an in-depth view of emerging home, handheld and mobile digital media consumption behaviors.
Dec. 24, 2008 | Survey | by Daniel Taylor
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It's a blessing in disguise, but pricing for mobile advertising is falling into a more reasonable realm. This article in AdAge outlines some of the developments in this regard. In the past, I've mentioned the challenges of the anecdotal and confusing "average CPM" for mobile advertising....
December 16, 2008 | Blog | by Daniel Taylor
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There are times here at Yankee where I feel that the only platform that anyone notices is the mobile one. But for something as simple as television, the mobile platform drives miniscule audiences and even tinier revenues....
December 15, 2008 | Blog | by Daniel Taylor
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Over the weekend, I was headed home from a family visit. I've been trying to negotiate the best diagonal passage across New Hampshire, and I enlisted the navigation system to make that happen....
December 11, 2008 | Blog | by Daniel Taylor
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I've thought for a long time that the enthusiasm around mobile search has been an example of excessive hyperbole. Everyone who works on anything related to the mobile platform seems to have an inferiority complex about PC-based Internet experiences. Without thinking about how media experiences are different on the mobile platform, the accepted logic has become doctrine:
December 10, 2008 | Blog | by Daniel Taylor
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What's in a standard? At Yankee Group, we interact with many different technologies and standards groups across the industry. Some standards are abstractions, and others are more immediate for us: such as the IEEE 802. family of networking standards, GSM, and most importantly -- written English.
December 9, 2008 | Blog | by Daniel Taylor
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It's easy to over-emphasize the role of internet video and its impact on television as a mass medium. But it turns out that there's something there....
December 1, 2008 | Blog | by Daniel Taylor
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We spend a lot of time thinking about how ubiquitous broadband network connectivity will change our world, and as we've found, it's easy to take the idea to extremes. Many things will be transformed, and some things will not. For example -- hauling firewood....
November 18, 2008 | Blog | by Daniel Taylor
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I've been spending a lot of time in the past couple of weeks talking to reporters about the ailing economy and whether or not the slow market will affect the online advertising market.
November 17, 2008 | Blog | by Daniel Taylor
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Yesterday was clearly one of the two days this week that Google/T-Mobile's G1 ad campaign was pumping out impressions. We know that this was rated at a billion impressions -- or a significant amount of Platform-A's inventory -- in that timeframe....
November 12, 2008 | Blog | by Daniel Taylor
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I've been getting a fair number of questions lately about alternative forms of video distribution -- or more specifically -- alternative ways that consumers are accessing video. There are two basic types of video: long-form and episodic (otherwise known as television and film), and short form clips of the aforementioned media and the difficult-to-describe User Generated Content (UGC). Since clips and UGC aren't yet driving mainstream revenues for video, let's just talk for a moment about long-form video.
November 12, 2008 | Blog | by Daniel Taylor
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...or at least why they're not sweating as much as everyone else in this miserable economy.
It really nets down to three letters. G-D-P as in gross domestic product. You see, ad spending is pretty closely linked to GDP. Here in the United States, adspend as a percentage of GDP is hovering around 2.35%, or $305 billion in 2007. This number has moved back and forth between 2% and 3% over the past half century, but it's relatively slow to move regardless of the economic times.
November 11, 2008 | Blog | by Daniel Taylor
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The cable television industry is still on a pretty major high, with CNN beating the broadcast networks for the first time last Tuesday on Election Night. The cable industry drives significant revenues and profits for media companies, albeit with a series of what we would otherwise call "mid-tail sites." Broadcast networks have generally commanded large audiences in the 5-20 million household range, and cable networks have a sweet spot between 1 and 3 million HH -- which is why media companies tend to own quite a few of them.
And I could imagine the tone at Turner Broadcasting in Atlanta on Wednesday, with everyone shaking hands, slapping backs with the congratulatory, we've finally done it!!! It took 25 years, but we've finally beaten broadcast.
November 10, 2008 | Blog | by Daniel Taylor
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i have a friend who was recently shown the door from his job. times are bad, and the financial market has been tight. after twelve months of looking for a third round of pre-ipo financing, it was time to downsize the team. and my friend and former colleague protested that, "i will gladly go, but i'm...
November 6, 2008 | Blog | by Daniel Taylor
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Lately, Carl Howe has been getting cranky every time anyone (namely me) brings up the expression "Over The Top." I wouldn't say that it's pure crankiness but more like qualified clarity....
November 5, 2008 | Blog | by Daniel Taylor
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I've been waiting for a while to write something about the Google/Yahoo! search partnership if only to say that there's really nothing to see here. After all, it really doesn't matter if Yahoo! includes AdSense on some of its search properties....
November 4, 2008 | Blog | by Daniel Taylor
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Maybe you were a little shocked when you found out that your ISP was trying out some behavioral targeting technology. But more likely than not, your eyes glazed over at the whole discussion of online privacy....
November 3, 2008 | Blog | by Daniel Taylor
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I've been getting grumpier each and every day. Perhaps it started when my neighbor purchased a Harley and started commuting to work on it....
October 13, 2008 | Blog | by Daniel Taylor
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Thanks to Russell Buckley at MobHappy for throwing it down and addressing the central question of ad-supported (free) mobile services. In this case, Russell talks about SMS advertising in his post Will Peer-to-Peer SMS Advertising be Huge?...
September 15, 2008 | Blog | by Daniel Taylor
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Yesterday, I thought a lot about the concept of willingness to pay. You see, that's something that's top of mind when you're lying in a puddle of water trying to beat the clock and get an automobile back together before dark so that it's ready to drive to work the next day....
September 15, 2008 | Blog | by Daniel Taylor
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Understanding that there are several things that I've been asked specifically to not talk about , there is a related topic that I would like to talk about. That's e-mail marketing. The context for the discussion is a common one: a co-worker leaves his job, and his mail gets sent to you....
September 8, 2008 | Blog | by Daniel Taylor
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There's something about the day after Labor Day. Perhaps it's living in a place that's over-run by tourists from Memorial Day until a few days before the end of the summer. If Memorial Day is the invasion, then Labor Day is the quiet withdrawal....
September 5, 2008 | Blog | by Daniel Taylor
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Media companies should avoid a knee-jerk response to declining linear television audiences and growing below-the-line advertising budgets. Things aren't as bad as they appear, and Yankee Group recommends a cautious approach to a situation that would otherwise encourage precipitous behavior.
Aug. 28, 2008 | Note | by Daniel Taylor
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As the Olympics Games soldier through their second week, we've already heard the complaints about NBC tape-delaying the coverage, ESPN's aspirations to get the rights for future games and to do the coverage properly, and NBC ad revenues surpassing $1 billion for the 2008 games....
August 21, 2008 | Blog | by Daniel Taylor
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One of our colleagues and a frequent contributor on this weblog, Andrew Jaquith, has a signature file for his e-mail with a quote that reads "the plural of anecdote isn't 'data.'" It's appropriate when considering the nature of a digital universe in which readily-accessible information can be easily...
August 19, 2008 | Blog | by Daniel Taylor
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I get this question frequently: what's the average cost per thousand (CPM) for online advertising?...
August 14, 2008 | Blog | by Daniel Taylor
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In any technology market, it's easy to lose sight of the end customer. Digital media is no exception, and sometimes our industry falls into a discussion about advertising technologies, forgetting that marketers buy advertising to accomplish their own business objectives....
August 12, 2008 | Blog | by Daniel Taylor
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As privacy advocates and regulators set their sights on behaviorally targeted online advertising, many ISPs are testing point-source behavioral targeting within their networks. These technologies risk closing the door on legitimate applications of deep packet inspection in ISP networks. Service providers should just say no.
Aug. 11, 2008 | Note | by Daniel Taylor | CO-AUTHORS: David Vorhaus, Andrew Jaquith
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Advertising is the primary revenue source for online content, and publishers are under continued pressure to use targeting to improve the effectiveness of their advertising products. This is redefining the landscape for online privacy, and countries such as the US and Canada are defining a clear, "user beware" policy.
Jul. 21, 2008 | Note | by Daniel Taylor
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I don't know when this started happening, but the digital media industry has been going down a path in which every company is making a pitch that's takes the following course: crabs in a barrel, transitioning to the dog ate my homework....
June 26, 2008 | Blog | by Daniel Taylor
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Some funnels are good, and others are bad. For example, funnel cakes fall into the "good" category, but funnel clouds are considered by many to fill the obverse role....
June 25, 2008 | Blog | by Daniel Taylor
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I wanted to let enough time to pass since Yahoo!'s search announcement with Google so that the (other) windbags had the chance to state the obvious. And then I figured that I'd weigh in with a point-of-view to look at the deal from a completely different angle....
June 24, 2008 | Blog | by Daniel Taylor
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You gotta love the progression of the communications bundle. After a decade of getting into each others' businesses, the cable companies and telecoms operators are thinking long and hard about their bundles....
June 16, 2008 | Blog | by Daniel Taylor
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Mobile advertising is more hype than reality. From an overall media spend perspective, mobile is a drop in the bucket. With more consumers using the mobile web, it will represent a more significant opportunity in the medium term.
Jun. 12, 2008 | Report | by Linda Barrabee | CO-AUTHORS: Daniel Taylor
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Adam Smith would be proud. In this whole 2.0 world, I just can't keep things straight. Was I born at 1.0 or 0.1? And where am I today? Am I in my 3.0s or just 1.9.2?...
June 11, 2008 | Blog | by Daniel Taylor
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I spent a few days last week at Advertising 2.0 New York . As if virtually every advertising-related event isn't in New York City. In my previous job, I found myself traveling the globe on a regular basis, but now that I work in digital media, it's a trip to New York every couple of weeks....
June 10, 2008 | Blog | by Daniel Taylor
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I seriously have to wonder whether or not most communications industry executives would ever pass Lemonade Stand 101 . The reason I say this is the plague of declining average revenue per user (ARPU) that numerous bright people inflicted on the entire communications industry....
June 9, 2008 | Blog | by Daniel Taylor
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Last fall, we were working on our research agenda, and we thought that out of home would be an emerging category for digital advertising. Part of this was clearly a result of having seen all the cool new things that can be done with public signage, especially on things like transport....
June 9, 2008 | Blog | by Daniel Taylor
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Every industry analyst reaches that point in time when he says to himself that he "really needs to get on top of _____ before it becomes unmanageable." In an emerging market, it's important to take an early position and set an agenda for market analysis....
May 27, 2008 | Blog | by Daniel Taylor
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Despite continual marketplace developments, numerous questions remain about the interplay between interactive advertising and interactive television.
May. 23, 2008 | Note | by Daniel Taylor | CO-AUTHORS: Anette Schaefer
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Cable operators have been promising interactivity for years, but they must realize that digital cable ad platforms won't reach enough households to sufficiently drive new advertising revenue in interactive television.
May. 6, 2008 | Report | by Daniel Taylor | CO-AUTHORS: Anette Schaefer, Anton Denissov
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It seems to be that major news items like Microsoft's proposed acquisition of Yahoo! always have a way of winding down on weekends....
May 5, 2008 | Blog | by Daniel Taylor
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Hulu's public release marks a fundamental change in the ways content owners can syndicate their programming online.
Apr. 30, 2008 | Note | by Anton Denissov | CO-AUTHORS: Daniel Taylor
The High-Water Mark For Interactive Cable
As internet video and digital advertising technologies storm into the television market, it is becoming clear that cable has one chance to stem the tide of open access.
Apr. 29, 2008 | Live Webinar | by Daniel Taylor | CO-AUTHORS: Anette Schaefer
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Everyone loves hyperbole...or at least extreme positions and tales of gloom and doom: The sky is falling, and the world is coming to an end . This week, we're publishing a report called The High Water Mark for Interactive Cable ....
April 28, 2008 | Blog | by Daniel Taylor
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Ever since Microsoft announced plans to purchase Yahoo!, I've had the same conversation with dozens of reporters about whether Yahoo! is trying to get a higher price . It's a ludicrous effort, but there are many within the financial community who want to net everything out to price....
April 23, 2008 | Blog | by Daniel Taylor
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As the media and technology industries collide, we find ourselves using two sets of terminology to describe a common experience. To the technology industry, networks are anywhere and to media companies, content is everywhere ....
April 22, 2008 | Blog | by Daniel Taylor
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Mark my words. There will be a time when the telecoms and IT industries will care about the upfronts. It's just going to take a while, and by the time it happens, the upfronts may not be as important as they are today....
April 18, 2008 | Blog | by Daniel Taylor