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Hybrid service plans will take over as first-class prepaid service plans where pay-as-you-go left off. The years of hybrid growth in the US market will be 2007 and 2008, and they'll be key to penetrating the few remaining untapped wireless users.
Jan. 22, 2007 | Note | by Marina Amoroso
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Like the airlines and hotels, wireless carriers should leverage their idle network capacity in a loyalty rewards program aimed at reducing subscriber churn.
Jan. 9, 2007 | Note | by Marina Amoroso
Link Data: US Mobile Carrier Monitor, December 2006
This Monitor follows the fortunes of the largest carriers in the United States. Data revenue is picking up momentum just in time to preserve upward momentum in the industry.
Jan. 2, 2007 | Data Module | by Marina Amoroso
Link Data: Mobile Global Forecast, December 2006
This Forecast provides market data including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits.
Jan. 2, 2007 | Data Module | by Philip Marshall | CO-AUTHORS: Matthew Hatton, Charles Moon, Nathan Dyer, Declan Lonergan, Eugene Signorini, Marina Amoroso, Wally Swain, Luis Minoru, Linda Barrabee, David Yeh, Jeff Leiper
Topline Data Forecast, December 2006
This quantitative high-level view of Yankee Group data presents the global connectivity markets, technologies and the competitive landscape at a regional level. This data module is updated quarterly for Link Research clients.
Jan. 2, 2007 | Data Module | by Eileen Eastman
North America Mobile Data Applications Forecast, December 2006
This forecast includes data on users and carrier and content provider revenue for mobile data applications, including messaging, infotainment, marketing, m-commerce and enterprise data.
Dec. 29, 2006 | Data Module | by Marina Amoroso
North America Mobile Market Forecast, December 2006
Market forecasts include users, ARPU and revenue summaries, segmented pre- and post-paid; with voice/data segmentations and technology splits including handset sales.
Dec. 29, 2006 | Data Module | by Marina Amoroso
North America Mobile Premium Forecast, December 2006
This forecast provides market data including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits.
Dec. 29, 2006 | Data Module | by Marina Amoroso
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Yankee Group and Compete Inc. partnered to combine end-user survey responses and online clickstream data to illustrate MVNOs' success in gaining market awareness.
Dec. 20, 2006 | Report | by Marina Amoroso
Link Data: Mobile North America
This product provides market data including subscribers, contracts, technologies and handset sales through data applications, consumer/business splits and KPI metrics for regional MNOs.
Nov. 20, 2006 | Data Module | by Marina Amoroso
Link Data: US Mobile Carrier Monitor
Keeping track the KPIs of all the US MNOs and MVNOs. Updated quarterly and normalized by the Yankee Group analyst team.
Nov. 17, 2006 | Data Module | by Marina Amoroso
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This online survey is comprised of 2078 Canadian mobile phone consumers who are 18+ years old. Topics include wireless usage/preferences; satisfaction levels for current services; spend on wireless voice/data services; device trends; purchasing behaviors.
Nov. 15, 2006 | Survey Executive Summary | by Marina Amoroso
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Mobile ESPN's closure was due more to a change in Disney Corp.'s strategy from a new leadership team rather than disappointing subscriber numbers.
Nov. 9, 2006 | Note | by Marina Amoroso
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Carriers' increasing focus on the prepaid segment, which we expect will expand from 12% penetration of the wireless market in 2002 to 25% of the wireless market in 2008, will further lower ARPU.
Sep. 29, 2006 | Report | by Marina Amoroso
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Carriers' increasing focus on the prepaid segment, which we expect will expand from 12% penetration of the wireless market in 2002 to 25% of the wireless market in 2008, will further lower ARPU.
Sep. 29, 2006 | Report | by Marina Amoroso
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Carriers' increasing focus on the prepaid segment, which we expect will expand from 12% penetration of the wireless market in 2002 to 25% of the wireless market in 2008, will further lower ARPU.
Sep. 29, 2006 | Report | by Marina Amoroso
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The big players in the US mobile market are expanding their wholesale initiatives, and mobile virtual network operators (MVNOs) are emerging as the industry growth vehicle.
Sep. 29, 2006 | Report | by Marina Amoroso
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As postpaid MVNOs come to market, they have historical assumptions and challenges to overcome. They also must face new problems such as distribution and customer acquisition.
Jul. 24, 2006 | Report | by Marina Amoroso
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At the Yankee Group 2006 Wireless Leadership Summit, Verizon Wireless announced the industry-leading policy of prorating early-termination fees. This is more an acquisition than a retention strategy and it challenges other carriers to follow suit.
Jul. 17, 2006 | Report | by Marina Amoroso
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This Yankee Group Mobile Forecasts Bundle contains comparable forecasts in telecom markets and includes comparison tools such as the Instant Comparison Tool, Interactive Extraction Tool and Instant Currency Conversion.
Jul. 7, 2006 | Report | by Marina Amoroso
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The Yankee Group Global Mobile Data Applications Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific.
Jun. 28, 2006 | Report | by Marina Amoroso
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The Yankee Group Global Mobile Market Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific.
Jun. 28, 2006 | Report | by Marina Amoroso
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The Yankee Group Global Mobile Premium Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific.
Jun. 28, 2006 | Report | by Marina Amoroso
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The Global Mobile Data Applications Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific. WARNING: The Excel file is 18 MB.
Jun. 27, 2006 | Report | by Marina Amoroso
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The Yankee Group Global Mobile Market Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific. WARNING: The Excel file is 10 MB.
Jun. 27, 2006 | Report | by Marina Amoroso
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The Yankee Group Global Mobile Premium Forecast includes regional summaries for North America, Latin America, EMEA (segmented into Western Europe, Eastern Europe and MEA) and Asia-Pacific. WARNING: The Excel file is 27 MB.
Jun. 27, 2006 | Report | by Marina Amoroso
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The expected evolution to 2.5G and 3G technology will further boost data ARPU and data subscriber rates.
Jun. 27, 2006 | Report | by Marina Amoroso
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The expected evolution to 2.5G and 3G technology will further boost data ARPU and data subscriber rates.
Jun. 27, 2006 | Report | by Marina Amoroso
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The expected evolution to 2.5G and 3G technology will further boost data ARPU and data subscriber rates.
Jun. 27, 2006 | Report | by Marina Amoroso
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Yankee Group's key performance indicators provide informative analysis of how each operator compares with the others on issues such as subscriber profitability.
Jun. 23, 2006 | Report | by Marina Amoroso
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Virgin's Sugar Mama service is the precursor to mobile advertising, rather than actual mobile advertising. However, it's a compelling business strategy for providers looking to boost their overall revenue while remaining competitive on service prices.
Jun. 20, 2006 | Note | by Marina Amoroso
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Subscriber growth was extraordinary in 2005 but to keep the momentum going, especially with postpaid service plans, providers need to increase their applicant approval ratings to keep costs down and subscriber additions up.
Apr. 28, 2006 | Note | by Marina Amoroso
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This forecast obtains globally comparable quantitative information on mobile data to support strategic business activities.
Apr. 7, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007.
Mar. 31, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007.
Mar. 31, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007. WARNING: The Excel file is 10 MB.
Mar. 30, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007. WARNING: The Excel file is 27 MB.
Mar. 30, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007.
Mar. 29, 2006 | Report | by Marina Amoroso
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Due to enormous potential in Asia, and further growth opportunities in Latin America and Africa, the penetration rate for wireless/mobile services will increase to a quarter of the world's population in 2007. WARNING: The Excel file is 18 MB.
Mar. 28, 2006 | Report | by Marina Amoroso
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The latest update of the North America Mobile Carrier Tracker shows that operator voice revenue is reaching a plateau as new subscribers become hard to find.
Mar. 21, 2006 | Report | by Marina Amoroso
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Second-tier carriers and MVNOs are implementing several initiatives to build market share.
Mar. 21, 2006 | Report | by Marina Amoroso
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Uncertainty in consumer demand and ROI as well as steep buildout costs will prevent AWS spectrum from returning the receipt values that are typical of PCS spectrum sales.
Feb. 3, 2006 | Report | by Marina Amoroso
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The tween market is one of the next growth opportunities for wireless. To capitalize on that market opportunity, carriers must improve the way they market to and address this audience.
Jan. 6, 2006 | Note | by Marina Amoroso
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Now that Bell and TELUS have quietly launched 3G EV-DO wireless service, they have the opportunity to learn from other operators' best practices.
Jan. 5, 2006 | Note | by Marina Amoroso