http://www.yankeegroup.com Yankee Group RSS Feed http://www.yankeegroup.com/images/yg_logo.gif http://www.yankeegroup.com http://www.yankeegroup.com/ResearchDocument.do?id=58776 The bulk of the profits in the mobile network operator (MNO) industry will go to those that serve customers best by building and delivering superlative user experiences. Differentiating on the top three ingredients--price, network service quality and promotions--is no longer enough. While these are essential ingredients of an experience, improvements in retail stores, Web self-service and loyalty programs can't be ignored. Tue, 22 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58776 2012-05-22T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58865 Service providers are creating converged services that combine unified communications and collaboration (UCC) features with fixed-mobile convergence (FMC) features. As converged cloud-based services mature and FMC and UCC become more integrated, the converged customer (mobile) office experience will become richer, more intuitive and more effective. Thu, 17 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58865 2012-05-17T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58845 Faced with the challenge of creating sustainable mobile data business models, network operators must innovate on several fronts. Orange's approach provides a blueprint for other operators. It's building future data success on four pillars: expanding availability of data services, building user confidence in using data, improving customer choice, and partnering with companies from different parts of the mobile ecosystem. Wed, 16 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58845 2012-05-16T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58930 The International CTIA Wireless conference may be falling behind CES and Mobile World Congress in terms of cachet, but with its new May date, it served as a good mid-course checkpoint in a big year for the U.S. mobile operator market. Mobile operators have fully transitioned to data-first players, but significant challenges remain as spectrum battles and industry mergers loom; network deployment and monetization challenges mount; and apps and services opportunities remain just beyond their collective grasp. Tue, 15 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58930 2012-05-15T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58891 Despite Apple's speedy rise to tablet fame, the broader concept of the tablet is really just getting started. Other manufacturers are struggling to improve their positions against Apple in today's tablet landscape, while the iPad occupies a larger share of the market than everyone else combined. To improve their fates, manufacturers need to increase consumers' buying intent by targeting people who don't already have their minds set on an iPad. Mon, 14 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58891 2012-05-14T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58826 In 2016 global mobile advertising revenue will expand by three and a half times its present level. Data on context, explosive tablet take-up and smartphone adoption in high-growth markets such as Brazil, India and China underpin the explosion. Investors will reward presence in both advanced and high-growth markets. Revenues will flow to companies that draw on user data to design and deliver mobile advertising. Thu, 10 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58826 2012-05-10T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58915 With strong aspirations and deep pockets, Huawei is a force that can't be ignored. As the company matures beyond its traditional developing market success to enter new and developing markets, the industry dynamics will be forever altered. Using its U.S.$4.5 billion in research and development, Huawei is repositioning itself to be more than just a low-priced provider. Mon, 07 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58915 2012-05-07T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58897 Huawei used its annual analyst conference to establish a long-term vision for mobile broadband innovation. With an emphasis on emerging software-defined networking and cell sites that support more than 30 Gbps traffic loads, Huawei set a high bar--one that other vendors will not shy from attacking. Mon, 07 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58897 2012-05-07T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58601 After a rough start and some time off, the relationship between social networking and the TV experience is back on thanks to tablets and smartphones that act as companion devices. Incumbent subscription TV providers have an opportunity to enhance the user experience and generate new revenue if they seize the opportunity by integrating social elements into their mobile TV apps. Mon, 07 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58601 2012-05-07T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58889 To paraphrase Mark Twain, rumors of Research In Motion's (RIM's) death have been greatly exaggerated. With a rethinking of the mobile experience in its BlackBerry 10 platform, just as Microsoft did with its Windows Phone two years ago, RIM has come up with a fresh approach to the mobile experience that will keep it in the mobile device game. Wed, 02 May 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58889 2012-05-02T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58822 Despite strong growth in demand for data services, the U.K. mobile market will experience a continued decline in ARPU during the next four years. U.K. consumer spending will remain subdued due to the challenging economic situation, and regulatory measures will erode voice revenue. In this context, mobile network operators (MNOs) should prioritize data as the engine of growth and differentiation, rebalance price plans to emphasize data, and leverage 4G/LTE to renew land-line substitution efforts. Mon, 30 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58822 2012-04-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58637 The Topline Data Forecast presents the global connectivity markets, technologies and competitive landscape at a regional level. This data module is updated quarterly for Link Research clients. Mon, 30 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58637 2012-04-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58838 The U.S. spectrum landscape is changing dramatically as AT&T and Verizon Wireless acquire or lose spectrum holdings. A substantially bulked-up Verizon Wireless is well positioned for market domination that will translate to high speed and capacity. With tight constraints on licensed spectrum availability in the U.S., competitors need to strike deals where possible and await future spectrum auctions. Mon, 30 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58838 2012-04-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58814 There is considerable variation in the strengths of operators' managed mobility portfolios, with a clear top tier emerging. With the next few years will come huge momentum around enterprise mobility, so it is crucial that operators learn from the current best practices to provide for this future expansion. Fri, 27 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58814 2012-04-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58812 Despite accounting for now more than $960 billion in market capitalization, the Four Horsemen of Mobility have divided into three groups: Amazon and Google are all making billions each year from mobile devices, Facebook is still trying to figure out how to get there, and Apple is making more money from mobility than all three combined. Thu, 26 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58812 2012-04-26T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58634 The TopicView Mobile Devices tracks and forecasts mobile vendors; sales of mobile devices by feature, technology and technical components; and average selling price. Tue, 24 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58634 2012-04-24T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58850 The 2012 US Enterprise Mobility: IT Decision-Maker Survey is an online survey of 500 enterprises in the U.S. The type of questions asked include: What is your deployment status? What are your purchase plans? What are your barriers/challenges to adoption? What motivates you to deploy? What factors impact your decision to deploy a technology and to select a supplier? How satisfied are you with your wireless voice and data carriers? Do you consider switching? Why? Mon, 23 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58850 2012-04-23T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58788 By 2016, global cellular M2M connections will balloon to 313 million, as more enterprises and consumers realize business benefits and improved experiences from connected devices. Continued consolidation in the M2M industry, lower module prices and the proliferation of 4G networks have all contributed to substantial growth expectations for both connections and revenue across both well-established and green-field vertical markets. Wed, 18 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58788 2012-04-18T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58797 U.S. mobile operators clearly have a love/hate relationship with Apple and its iconic device. Operators that offer the iPhone uniformly report significant subscriber growth but a painful hit on profit margins, and those without the iPhone worry about how to compete. But beyond that financial and competitive balancing act, offering Apple products can have a major impact on how customers view mobile operators--an important boost as MNOs redefine themselves and their brands. Wed, 18 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58797 2012-04-18T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58824 further solidifies SAP's commitment to mobility and its importance for the company?s strategy. Questions still remain about how SAP will integrate Syclo with Sybase Unwired Platform (SUP) as well as other mobile assets such as Afaria and Sybase 365. Wed, 11 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58824 2012-04-11T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58799 One in five consumers are buying into tablets as a new mobile computing device. But tablet abstainers still largely outnumber owners, and they aren't as susceptible to tablet adoption as we may think. Manufacturers must recognize three user segments of tablet buyers--Tablet Pioneers, Intenders and Holdouts--if they want to take a larger slice of the mobile computing pie. Mon, 09 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58799 2012-04-09T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58585 The physical/virtual divide has been breached by connected devices--traditional payment networks are now subject to new competition from previously online-only payment providers. With a diminished need for plastic cards in the physical world, there are a number of new entrants offering device- and cloud-based digital wallets that can circumvent the traditional card-based players--as well as, potentially, mobile operators. Wed, 04 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58585 2012-04-04T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58635 The Mobile Money Forecast provides a forecast of transaction and revenue details for a variety of mobile transaction offerings, giving mobile operators and application vendors insight into this growing segment. Wed, 04 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58635 2012-04-04T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58632 The TopicView Consumer Mobile Data provides a detailed segmentation of consumer messaging, infotainment, advertising and m-commerce, including revenue flow share forecasts for 60 countries and 7 regions. Wed, 04 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58632 2012-04-04T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58633 The TopicView Enterprise Mobility is segmented by connectivity and application tiers for 60 countries and 7 regions. Tue, 03 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58633 2012-04-03T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58636 The TopicView Cloud Computing details the cloud computing market, including breakouts of active cloud contracts and cloud revenue by company size for SaaS, PaaS and IaaS, to help vendors optimize market segmentation. Tue, 03 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58636 2012-04-03T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58631 The TopicView Consumer Access spans fixed telephony, TV, VoIP, broadband and mobile services for 60 countries and 7 regions. Tue, 03 Apr 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58631 2012-04-03T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58610 The Global Consumer Forecast features top-line figures on global consumer spending that hide many differences among market segments and regions. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58610 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58611 The Global ConnectedView Forecast collates fixed-line and cellular activity at the country level globally, compiling information by connectivity technology. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58611 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58612 The Global Enterprise Forecast highlights global trends in the market for business wireline and wireless communications services and summarizes the major differences for each region's outlook. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58612 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58613 The Global Mobile Forecast contains forecast information across consumer and enterprise mobile segments, featuring detailed infotainment and enterprise segmentations. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58613 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58616 The Latin America Enterprise Forecast assumes that business lines are related to total employment, which increases if economic growth exceeds population growth. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58616 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58617 The Latin America Mobile Forecast includes users, ARPU and revenue summaries, segmented prepaid and postpaid; with voice/data segmentations and technology splits including handset sales. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58617 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58605 The Asia-Pacific Mobile Forecast comprises emerging markets with immense potential, and highly advanced mobile markets that are at the forefront of mobile data services. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58605 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58784 The Yankee Group 2012 US Consumer Survey is a quarterly sampling of 4,000 consumers aged 13 and over that focuses on consumer behavior regarding mobile services, devices, and content. It investigates the connectivity and devices consumers buy, as well as their planned activities and intentions around five major themes: connectivity services, customer satisfaction and experience, connected devices, mobile apps and content, and mobile transactions and activities. Because each of the quarterly waves is fielded independently to different consumers, the 2012 US Consumer Survey amasses a total of 16,000 respondents throughout the year, making it one of the largest surveys of mobile consumer behavior in the U.S. Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58784 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58786 The Yankee Group 2012 US Enterprise Mobility: Employee Survey, March, is an online survey of more than 920 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department?s policy? Fri, 30 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58786 2012-03-30T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58795 The Asia-Pacific Consumer Forecast examines consumer behavior for fixed-line and wireless services. Thu, 29 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58795 2012-03-29T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58614 The Latin America Consumer Forecast identifies how although some carriers in Argentina and Colombia have launched fixed-line prepaid services, their impact has not significantly stemmed the outflow. Thu, 29 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58614 2012-03-29T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58615 The Latin America ConnectedView Forecast provides market data, including subscribers, contracts, technologies and handset sales through data applications, content provider revenue and consumer/business splits. Thu, 29 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58615 2012-03-29T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58603 The Asia-Pacific Forecast encompasses consumers and enterprises across both mobile and fixed-line spaces. Thu, 29 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58603 2012-03-29T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58604 The Asia-Pacific Enterprise Forecast provides an aggregate Asia-Pacific rollup, as well as country-specific forecasts for a number of key markets such as Australia, China, Hong Kong, India, Japan, the Philippines and South Korea. Thu, 29 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58604 2012-03-29T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58606 The EMEA Consumer Forecast identifies how pricing pressure has been mounting as service providers sought to convert new subscribers to broadband with a range of lower priced packages, while many providers introduced speed upgrades without raising prices. Wed, 28 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58606 2012-03-28T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58607 The EMEA ConnectedView Forecast includes data on users, carrier and content provider revenue for mobile data applications, including messaging, infotainment, marketing and enterprise data. Wed, 28 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58607 2012-03-28T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58608 The EMEA Enterprise Forecast identifies the growth in the business fixed-line market. Businesses want better and more efficient connectivity options both to and within the expanded EU. Wed, 28 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58608 2012-03-28T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58609 The EMEA Mobile Forecast estimates the current number of mobile users split by prepaid and postpaid; penetration rate; mobile service revenue split by voice and data; and users and handset figures split by technology. Wed, 28 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58609 2012-03-28T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58623 The North American Consumer Forecast provides an understanding of consumers in North America. It includes forecasts of consumer services (fixed, media and mobile). Tue, 27 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58623 2012-03-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58624 The North America ConnectedView Forecast contains all forecasts for consumers and enterprises across mobile and fixed-line spaces in one file, structured in a Technology view. Look out for the associated monitors in separate Excel files. Tue, 27 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58624 2012-03-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58625 The North America Enterprise Forecast highlights trends in the North American market for enterprise fixed-line and mobile communications services. Tue, 27 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58625 2012-03-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58626 The North America Mobile Forecast includes users, ARPU and revenue summaries segmented by prepaid and postpaid; it also has voice/data segmentations and technology splits including handset sales. Tue, 27 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58626 2012-03-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58576 While a handful of non-U.S. mobile network operators have experimented with shared family or multi-device mobile data plans, U.S. carriers have been long on promises but slow on delivery. Mobile operators should view their initial efforts in this area as an opportunity to increase customer loyalty, reduce churn and speed customer transition to their new 4G networks while also setting the stage to deliver even more dynamic pricing schemes in the future. Tue, 27 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58576 2012-03-27T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58579 The smartphone sensation pushes onward, but not all mobile phone operators have the same smartphone story to tell. What we're really witnessing here is a war of carriers vs. manufacturers, as two camps of brands battle to win the wallets of today's smartphone-buying consumers. Some brands, such as Apple, have hand in the U.S. smartphone market but others, such as Nokia, do not. Wed, 21 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58579 2012-03-21T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58618 The US Consumer Service Provider Monitor compares service providers in the U.S. that deliver consumer services across voice, data and TV categories, including satellite TV. Wed, 21 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58618 2012-03-21T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58619 The Asia-Pacific Mobile Carrier Monitor offers unprecedented comparability between operators, as this is the most dynamic region for wireless activity. Wed, 21 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58619 2012-03-21T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58620 The EMEA Mobile Carrier Monitor tracks and updates quarterly KPIs of MNOs when information becomes available. All MNOs in seven European countries are included in this deliverable. Wed, 21 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58620 2012-03-21T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58749 PayPal's significant step toward physical-world card payment acceptance is a shot across the bow for both traditional point-of-sale (PoS) hardware manufacturers and the swath of newcomers that have brought card acceptance to smartphones. One specific company, Square, is squarely in the crosshairs. Thu, 15 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58749 2012-03-15T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58675 The Latin America Mobile Carrier Monitor tracks wireless operators across the region for KPI and normalizes this data to ensure comparability. Thu, 15 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58675 2012-03-15T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58622 The North America Mobile Carrier Monitor follows the fortunes of the largest carriers in the region. Data revenue is picking up just in time to preserve upward momentum in the industry. Thu, 15 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58622 2012-03-15T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58567 App lovers have more choices than ever when it comes to finding and downloading content, but players across the value chain want to maintain a direct relationship with customers. Although Web browsers appear to provide an attractive alternative, few consumers use this route to find apps. The big changes in distribution will be the emergence of Facebook and modifications to the stores themselves. Thu, 15 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58567 2012-03-15T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58554 Subscription TV providers have only begun to scratch the surface of leveraging the utility of mobile devices by deploying DVR management and some streaming content. Ultimately, mobile devices in general and tablets in particular will take over the remote control function and open a new world for users in navigation, search, discovery and recommendation. Wed, 14 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58554 2012-03-14T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58498 As service providers struggle with increased traffic and lost revenue due to over-the-top (OTT) video, partnering with the providers of that content might be the last option on their minds. But if every player in the value chain isn't fairly compensated, quality of experience will suffer and user satisfaction will drop. All players in the OTT video value chain must work to establish win/win business models that reward the entire digital ecosystem. Tue, 13 Mar 2012 04:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58498 2012-03-13T04:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58599 At this year's Mobile World Congress in Barcelona, announcements from operators, app developers, device makers and others in the mobile ecosystem underscored just how central mobility is becoming to consumers' everyday lives. Although the potential is great, tempering that optimism with a dose of reality--especially when it comes to the viability of the network--is just as important. Fri, 09 Mar 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58599 2012-03-09T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58592 The new iPad threatens to split the tablet market into a below-U.S.$399 and a U.S.$499 and above tier, with Apple dominating both markets. Competing tablet makers will have to focus more to survive, and even so, may cede most of the profits in both tiers to Apple. Meanwhile, the Apple TV update fell short of what Apple could be doing in television. It should be a warning shot to Internet TV companies: Apple wants to replay its ability to succeed with iPods and captive iTunes content in the video realm. Thu, 08 Mar 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58592 2012-03-08T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58527 Mobile network operators (MNOs) must innovate to achieve sustainable mobile data business models. Deutsche Telekom (DT) is taking some important steps in this direction. It has identified opportunities to reduce smartphone signaling traffic and is taking advantage of limited user mobility to offload data traffic. DT's solutions are a combination of infrastructure upgrades, fixed/mobile convergence (FMC), and adopting a partnership approach to devices, operating systems and apps. Tue, 06 Mar 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58527 2012-03-06T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58552 So-called over-the-top (OTT) communications apps are threatening mobile operators' traditional revenues. Lessons can be learned from KPN's recent experiences in the Netherlands, where increased use of the WhatsApp messaging app--primarily by younger customers--is eroding the company's mobile messaging business. Operators can't fight OTT but they can respond with new data pricing initiatives and new KPIs that measure customer profitability as well as ARPU. Mon, 05 Mar 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58552 2012-03-05T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58494 Personalization is the holy grail of business strategies from marketing to customer services, and mobile transactions provide new opportunities for better customization than ever before. But with more than $1 trillion worldwide 2015 up for grabs, the user experience of the mobile Web can make or break the money trail. Businesses can differentiate their services by enhancing their mobile Web and application initiatives to drive revenue, enhance loyalty and improve care. Wed, 29 Feb 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58494 2012-02-29T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58514 Operators today only differentiate their managed mobility portfolios through the extent of their network and partnerships. As enterprise mobility matures over the next few years, better opportunities will arise to differentiate more strongly around owned assets. If operators don't realize these opportunities, they will see innovation continue outside of their control. Tue, 28 Feb 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58514 2012-02-28T05:00:00Z http://www.yankeegroup.com/ResearchDocument.do?id=58560 With no end of device choice or market growth in sight and buyers demanding a better overall experience, mobile network operators (MNOs) are challenged to carve out a winning mobile device management (MDM) strategy while keeping up with current requirements. Likewise, MDM vendors are jockeying for the winning position. Success for both depends on the ability to consolidate systems, serve new requirements on the fly and simultaneously look across hardware, software and user behavior for critical insight on the end-to-end customer experience. Fri, 24 Feb 2012 05:00:00 GMT http://www.yankeegroup.com/ResearchDocument.do?id=58560 2012-02-24T05:00:00Z