methodology

How it's done: Our unique value comes from the combination of our deep expertise in connectivity technology with our unmatched database of global quantitative data, which tracks millions of data points. And our analysts are connected, too. Each year we interview more than 30,000 consumers and enterprises and 3,000 network vendors, grounding our insights with the most current information available.

To capture the enormity of the Anywhere revolution, we examine both the supply side and demand side of connectivity change. On the demand side, we examine the connectivity needs of enterprises and consumers and look at how businesses can mobilize and capitalize on these. On the supply side, we research how the Anywhere Network will be built and powered.

Yankee Group Methodology



Question-driven research. As with the nature of any revolution, powerful battles are underway, and questions abound: How will the Anywhere Network be built, and what leaders will emerge? Will open or closed network architectures prevail? Will fiber, copper or air win?

For enterprises, what will the Anywhere Enterprise of the future look like? Will workers use laptops or mobile devices, and will monolithic applications or mash-ups prevail? Will an Anywhere Enterprise rely on corporate IT or the cloud?

And who will win the hearts of the Anywhere Consumer? Will there be one entertainment provider or many, and which devices will be victorious? What will be the role of consumer privacy versus monetization?

We have adopted a top-down, question-driven research approach to frame our investigations. This enables us to focus our research on what's truly transformational in the Anywhere revolution. Yankee Group's Research Agenda, our choice of research categories, the millions of metrics we track and the survey questions we ask all derive from a focus on understanding and questioning the major battles that are shaping the Anywhere revolution.