MAPS: Your Guide to Mobility

The mobile ecosystem—from mobile leadership, to mobile devices, to mobile apps and cloud, to mobile marketing and commerce, to mobile broadband—is complex and fraught with uncertainty. Yet it's also lucrative, with Yankee Group forecasting the total revenue opportunity for market participants to exceed U.S.$3 trillion by 2016.

Yankee Group analysts have identified several key issues, including:

  • Will Apple and Android's stranglehold over the tablet and smartphone market continue unabated?
  • Will HTML5 or native win out in mobile application development?
  • What are the opportunities for mobile operators, Internet players, hardware vendors, retailers and banks across the mobile marketing and commerce value chain?
  • Will operators hit on a winning formula for monetizing their networks as they move to 4G?
  • How will today's market leaders—from CEOs to CIOs and beyond—leverage their knowledge of the mobile industry to better serve their companies?

These and many more form the basis of Yankee Group's research initiatives about how the mobility revolution is impacting businesses around the world. Enter Yankee Group's Mobile Advisory and Planning Service (MAPS), a new offering that combines highly actionable written research, survey data showcasing consumer attitudes and behaviors, market forecast data and daily analyst insights to help executives and mobile strategists implement, market and monetize successful specific mobile strategies. MAPS arms you with the market and industry insights you need to navigate the new mobile economy and drive revenue growth.

Mobile Leadership Strategies | Mobile Apps & Cloud Strategies | Mobile Broadband Strategies | Mobile & Connected Devices Strategies | Mobile Marketing & Commerce Strategies


Mobile Leadership Strategies
The mobile economy will nearly triple in size by 2016—to $3 trillion in annual revenue. Companies require keen insight and bold action to secure their foothold in this new mobile ecosystem and avoid falling behind as competitors old and new lock in their places.

Mobile Leadership Strategies is designed to help mobile operators, device manufacturers, chip vendors, infrastructure and software providers, apps and content providers and enterprises capitalize on this enormous opportunity. It provides a powerful combination of actionable written research, survey data showcasing consumer attitudes and behaviors, market forecast data and analyst insights to help executives and mobile strategists implement, market and monetize successful mobile leadership strategies.

Mobile Apps & Cloud Strategies
Mobile applications and cloud platforms represent a huge opportunity that will drive revenues of U.S.$340 billion in five years. To win their share of this revenue, new and established players must stay ahead of the technology curve and find the right business models to tap into ever-evolving user attitudes and consumption trends.

Mobile Applications and Cloud Strategies is designed to help platform providers, mobile operators, digital media companies, device vendors, app developers, software and cloud vendors, system integrators and more capitalize on this enormous opportunity. It provides a powerful combination of actionable written research, survey data showcasing consumer attitudes and behaviors, market forecast data and analyst insights to help executives and mobile strategists implement, market and monetize successful mobile apps and cloud strategies.

Mobile Broadband Strategies
Mobile broadband services today represent a more than U.S.$1 trillion a year opportunity to mobile operators, but that great opportunity comes with unprecedented challenges. Mobile networks are stressed by exploding data traffic (due to new devices such as smartphones and tablets) and new applications (e.g., streaming HD video). Operators that not only cope with but capitalize on this trend, especially as they move from 3G to 4G, will prosper in this new environment.

Mobile Broadband Strategies is designed to help mobile network operators, network infrastructure vendors, device vendors, analytics providers, app developers, Internet players, content owners and aggregators, systems integrators and more capitalize on this ever–growing opportunity. It provides a powerful combination of actionable written research, survey data showcasing consumer attitudes and behaviors, market forecast data and analyst insights to help executives and mobile strategists implement, market and monetize successful mobile broadband strategies.

Mobile & Connected Devices Strategies
The mobile and connected devices business today?from smartphones, to tablets, to M2M modules and more?is already a U.S.$360 billion business globally, and it’s growing exponentially. But what are the new end-user behaviors, technologies, business models and innovations ensuring long-term success for current and future players?

Mobile and Connected Device Strategies is designed to help mobile device manufacturers, OS makers, app developers, digital media players and more capitalize on this ever—growing opportunity. It provides a powerful combination of actionable written research, survey data showcasing consumer attitudes and behaviors, market forecast data and analyst insights to help executives and mobile strategists implement, market and monetize successful mobile and connected device strategies.

Mobile Marketing & Commerce Strategies
Mobile resets the parameters of marketing and commerce, and technology providers are extending across the value chain from driving awareness to payments to CRM. Opportunities abound in demand generation, point of sale, analytics and loyalty, but who will come out on top?

Mobile Marketing & Commerce Strategies is designed to help companies drive revenue growth from this fast-growing opportunity. It provides a powerful combination of written research, survey data on consumers and verticals, market forecast data and analyst insights to help members plan, position and profit from the mobile marketing and commerce revolution.