attitude and behavior surveys

Survey iconWhen opinions and behaviors change, we know it. Our Attitude and Behavior Surveys provide quantitative insight into the current connectivity attitudes, motivations and future preferences of enterprises and consumers as they adopt connectivity-related services, digital media and applications. Customers benefit from a continual flow of insight, enabling them to better plan investments, product launches and marketing campaigns.

Anywhere Consumer Surveys probe 15,000 U.S. and Canadian consumers, gauging how they think and how they spend their time and money on connectivity, digital media and applications. Using an innovative methodology, our surveys reveal insights that not only predict future motivations and behaviors, but also provide a monthly pulse of current attitudes. Download a PDF of the Anywhere Consumer Survey Data Sheet

Anywhere Enterprise Surveys examine appetites for connectivity and return-on-investment decisions facing businesses of all sizes, with input from 4,800 workers and well over 4,000 IT decision-makers in the U.S. Download a PDF of the Anywhere Enterprise Survey Data Sheet

Click here to view our published survey deliverables.


Yankee Group Survey Benefits Include:

  • Continuous fielding methodology
  • Constantly evolving questionnaire that ensures surveys stay topical and fresh
  • Analysts on hand to help you navigate your data
  • Twelve months of historical data delivered with each wave enables trending analysis and cross-tabulation between topics
  • Customization opportunities to add your own survey questions and tailor your deliverables
  • Access to MarketSight, a browser-based cross-tabulation and data vizualization tool