research and data
Let's go back a few decades. Four, in fact. Yankee Group was the first independent technology research and consulting firm--ever. We invented technology research, and we like to think we have been perfecting it ever since.
Today, our research efforts are focused exclusively on Anywhere--the emergence of ubiquitous connectivity--and its effect on networks, enterprises and consumers. We find answers to important global connectivity questions every day. The result: our clients have the critical information they need to apply to their day-to-day operations--in the form of reports, blogs, forecasts, attitude and behavior surveys, webinars and more. Read further to gain a deeper understanding of our offerings and methodologies.
ANYWHERE, the book
New book from Yankee Group CEO Emily Nagle Green. Visit the book's Web site and download a free chapter.
data in action
According to our Anywhere Surveys, 33 percent of smartphone owners use their device to do in-store price comparisons.
research agenda
Updated quarterly, this document provides a 12-month preview of our upcoming research.
Links newsletter
Receive regular updates on all the latest research and data from Yankee Group.