Research and Data
Let's go back a few decades. Four, in fact. Yankee Group was the first independent technology research and consulting firm--ever. We invented technology research, and we like to think we have been perfecting it ever since.
Today, our research efforts are focused exclusively on the mobility revolution and its effect on business decisions and strategies. We find answers to important global connectivity questions every day. The result: our clients have the critical data, insight and advice they need to profit in today's mobile world. Read further to gain a deeper understanding of our offerings and methodologies.
Data in Action
According to our Anywhere Surveys, 33 percent of smartphone owners use their device to do in-store price comparisons.
Links Newsletter
Receive regular updates on all the latest research and data from Yankee Group.
Latest Research
- The Customer Experience Conundrum for Mobile Operators
- Combining Cloud, UCC and FMC for Converged Services
- Orange's Four Pillars of Mobile Data Success
- CTIA 2012: What the Operators Said, What It Means
- 2012 US Tablet Landscape: An All-Too-Familiar Story
- Mobile Advertising Forecast 2012: Marketing Steps Through the Looking-Glass
