Yankee Group Says the Anywhere Network Will Generate the Next Trillion Dollars in Revenue
Service Providers' Range of Personalized Services Will Prove to be the Silver Bullet for Carriers
Boston, MA, August 13, 2007—Yankee Group today announced that the revenue trajectory for the Anywhere NetworkTM will easily reach $1 trillion by 2016. With voice revenue flattening, service providers must quickly find multiple new sources of revenue.
According to the recently published Yankee Group Report, The Next Trillion Dollars from the Anywhere Network, the major service opportunities generated by the Anywhere Network in the next 5 years will come from voice, infotainment, mobile commerce, ad-supported services, location and presence-based services, gaming, social networking-based services, mixed modal services, data services and mobile advertising. These key revenue-generating services will be driven by the exponential effect of what Yankee Group calls CO5—Connectivity, Content, Collaboration, Context and Commerce.
Yankee Group finds that carriers' future success will be contingent on the following key ingredients:
- Providing cost-effective anchor services with precision and exemplary quality of service.
- Structuring media and content digital supply chain relationships to provide innovative and personalized services to subscribers.
- Driving connectivity further by initiatives such as fiber to the home (FTTH), expanding wireless network.
- Utilizing the power of connectivity to either independently or by partnerships to drive revenue based on transactions via mobile advertising (market potential of $10 billion by 2011), mobile commerce (market potential of $5.87 billion by 2011), social networking (market potential of $4.29 billion by 2011) and gaming (market potential of $20 billion by 2011).
"This industry trend toward the Anywhere Network is already under way, but the transformation of individual service providers has only just begun," said Ari Banerjee, a program manager for Yankee Group's Enabling Technologies Service Provider, Software Solutions group and co-author of the report. "To succeed in this competitive environment, traditional service providers will need to increase the value of their distribution capabilities and harvest some key business opportunities such as adding value within the core communication services to defend against commoditization."
This Yankee Group Report assesses the Anywhere Network business models and sizes the revenue opportunity potential from these services. In addition to predictions of the market, the report includes recommendations for carriers and vendors on how they can target these new service opportunities.
NOTE TO EDITORS
- Ari Banerjee, program manager, 617-880-0321, abanerjee@yankeegroup.com
- Nick Maynard, program manager, 443-445-3878, nmaynard@yankeegroup.com
- Brian Partridge, program manager, 617-880-0358 , bpartridge@yankeegroup.com
- Christina Oh, public relations manager, 617-880-0238, mediarelations@yankeegroup.com
Yankee Group (www.yankeegroup.com)
The people of Yankee Group are the global connectivity experts™—the leading source
of insight and counsel for builders, operators and users of connectivity solutions. For nearly
40 years, Yankee Group has conducted primary research that charts the pace of technology change
and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has
a global presence including operations in North America, Europe, the Middle East, Africa,
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