Yankee Group Declares Internet Video to be a Winner in the Economic Crisis
Surveys reveal U.S. consumers spend 11 percent more time online than watching television
Boston, MA, January 21, 2009—Yankee Group today unveiled U.S. survey results that suggest the current economic crisis will make Internet video a champion in 2009. Consumers are spending 11 percent more time online than watching TV, and Internet video is emerging as the key platform for the delivery of on-demand video services.
Yankee Group analysts advise that media companies should focus on the Internet as a primary opportunity in 2009. The emergence of the Anywhere Consumer™–Yankee Group's vision for an individual able to connect to content, society and commerce at any time from anywhere–will herald an important shift in how entertainment is delivered and monetized.
Other findings from the recently published Yankee Group Anywhere Consumer: 2008 U.S. Entertainment Survey:
- 56 percent of television viewers are online at the same time, browsing the Web or sending e-mail
- 82 percent of Internet video viewers watch TV shows online because they missed the episode on TV
- Digital video recorder (DVR) owners are more likely to watch online than they are to record a program in advance
- 25 percent of the Internet video audience watches online programming on-demand either once or several times per day
About Yankee Group Link
Yankee Group Link™ products and services, including Link Research, Consulting, Events, Interaction and Data, bring the insight, analysis and tools to navigate the global connectivity revolution. The Yankee Group Link Data Attitude and Behavior Surveys continuously take the pulse of consumers and enterprises to identify motivations and behaviors as they adopt connectivity services, digital media and applications.
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