Yankee Group and TelecomTV Form Strategic Alliance
NEWS RELEASE – 13 FEBRUARY 2007
Media Partnership Cements Yankee Group as the Preferred Industry Analyst Firm of TelecomTV
Barcelona, Spain, February 13, 2007—Yankee Group and TelecomTV today announced a first-of-its-kind online media partnership to jointly produce research-rich news content and analysis that serves the global information and communications technology (ICT) industry. Through this alliance, the ICT community will gain deeper insight into the technology trends, developments and issues arising from ubiquity connectivity around the globe.
Under the terms of the memorandum of understanding, signed today, Yankee Group is named TelecomTV's preferred industry analyst firm, providing TelecomTV with recent, top-level analyses and data for its weekly news programming. In addition, Yankee Group will participate in discussions at key global events such as 3GSM World Congress, ITU Telecom and C5 World Forum events. This news content and analyses will be delivered online through TelecomTV's panel discussions, instant news analyses and video programs. The partnership enables Yankee Group to broaden its global reach by delivering expert analyst insight and knowledge on global connectivity issues through TelecomTV’s online news distribution channel that reaches senior executives of the world’s ICT companies.
"Demands of the ICT industry are changing as businesses experience the evolution of the Anywhere Network™ impact on their companies and their customers," said John Jacobs, Senior Vice President of Marketing and Product Development of Yankee Group. "As the global connectivity experts, we’re committed to engaging in strategic partnerships, such as the one with TelecomTV, to continue to meet the evolving demands of these businesses wherever they are located and through multiple channels. We are excited to enter into this alliance with TelecomTV to produce timely, quality news content for premier global industry events and on an ongoing reporting basis."
In addition, the Yankee Group Boston headquarters will serve as TelecomTV's Boston Bureau, enabling Yankee Group and TelecomTV to produce and deliver relevant regional media content from anywhere.
"As a media organization, TelecomTV relies on insightful analysis from industry experts to add perspective to our news programming," said Sean Carr, Managing Director of TelecomTV. "Therefore, the alliance with the Yankee Group, which is the market leader in communications research, is a strong fit for us. As a result of this collaboration, the ICT community will benefit from both TelecomTV’s delivery of media content focused on ubiquitous communications and from Yankee Group’s reputed counsel on connectivity-focused research and analysis."
NOTE TO EDITORS
For interviews contact:
- Christina Oh, Yankee Group public relations, 617-880-0238, coh@yankeegroup.com
- Rachel Bailey, TelecomTV Marketing Manager, +44 (0) 207 448 1081, Rachel@telecomtv.com
YANKEE GROUP (www.yankeegroup.com)
The people of Yankee Group are the global connectivity experts™—the leading source of insight and counsel for builders, operators and users of connectivity solutions. For more than 35 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.
TELECOMTV (www.telecomtv.com)
TelecomTV is the world’s first entirely Web based TV channel that provides video streaming, live Webcasting and interactive media services to the global ICT sector. TelecomTV is viewed every day by 30,000 decision makers who rely on up-to-the-minute news, analysis, and interviews with industry thought leaders to make their strategic business decisions.
TelecomTV is the official online TV provider to the industry’s most important events, with leading associations including the GSMA, the ITU, the TeleManagement Forum, the IEC and IBC. In association with the GSMA, TelecomTV will be reporting live from 3GSM World Congress 2007 in Barcelona broadcasting 3GSM TV on large screens at the venue, online worldwide, and on the mobile.
Since its first broadcast in 2000, TelecomTV has interviewed the industry’s most influential thought leaders such as Ben Verwaayen, CEO, BT Group, Sanjay Ahuja, CEO, Orange, and Carl-Henric Syanberg, CEO, Ericsson. Watch TelecomTV at www.telecomtv.com.
