Yankee Group Link Data

Attitude & Behavior Surveys

Recent Results

Anywhere Consumer Survey Suite 72% of US teens are actively logging onto social networking web sites and 20% of US teens are already browsing the mobile web on a regular basis.

Source: Anywhere Consumer: 2007 US Teens and Technology Survey

Anywhere Enterprise--Large Survey Suite 48% of Canadian large businesses are unaware of FMC service, while 34% of the workforce spends more than 20% of their time away from their desk.

Source: Anywhere Enterprise —Large: 2007 Canadian Fixed-Mobile Convergence Survey

Anywhere Enterprise--Small and Medium Survey Suite 42% of US small and medium businesses are aware of FMC service and are considering adoption. In fact, 74% of US small and medium business respondents think FMC will improve communication between employees and customers.

Source: Anywhere Enterprise —Small and Medium: 2007 US Fixed-Mobile Convergence Survey

 

Upcoming Results

Anywhere Consumer Survey Suite What is the penetration and usage among adult consumers for devices and communications services?

Anywhere Consumer Survey Suite Are consumers interested and willing to pay for new/emerging mobile and web applications (e.g., VoIP, Web 2.0)?

Anywhere Enterprise--Large Survey Suite How are office and home usage of voice, data and applications blending for professional end users at large enterprises?

Anywhere Enterprise--Large Survey Suite What types of service delivery strategies are most applicable to large enterprises?

Anywhere Enterprise--Small and Medium Survey Suite What technologies are professional end users at small and medium enterprises adopting to increase productivity?

Anywhere Enterprise--Small and Medium Survey Suite What types of managed services are small and medium enterprises adopting?

 

Common FAQs

What is Yankee Group's survey methodology?

What are the subtopics covered by each survey module?

How is survey data typically used?

What are the deliverables for Yankee Group's survey products?

Yankee Group conducts surveys in three market segments: Anywhere Consumer™, Anywhere Enterprise™ (Large), and Anywhere Enterprise™ (Small & Medium). The total respondents for all surveys planned by segment are: Consumer 30,000+, SME 5,000+ and Large Enterprise 4,000+. On an annual basis, our surveys collect nearly 9.4 million data points with 7.2 million from consumers and over 2.1 million enterprise data points.

Expanded Global Coverage in 2007

As the global connectivity experts, Yankee Group is uniquely positioned to provide you with unrivaled insight into the preferences, opinions and decision-making of consumers and enterprises around the world. 

  • Expanded Anywhere Consumer coverage in emerging Asia-Pacific and Latin America countries
  • Launch of Large Enterprise coverage in Hong Kong, Korea, China and India

2007 Survey

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Contact us at +1-617-880-0210 or +44-20-7307-1050 or linkmembership@yankeegroup.com.