Jason Armitage
Senior Analyst
blog
Research Categories
Mobile Applications, Mobile Video, Mobile Transactions
As a senior analyst in the Consumer Research group for Yankee Group, Jason Armitage delivers research and insights on consumer applications, mobile advertising, mobile marketing, mobile transactions and media services. In this role, he focuses on analysis of changing consumer demand, new product/service innovation, emerging business models and market forecasting.
Prior to joining Yankee Group, Armitage worked with many of the leading players in consumer technology and digital media. As a senior analyst with IDC, he started up EMEA programs on consumer markets, leading research on digital video, digital audio, gaming and connectivity. He also led IDC's Digital Media research in EMEA, delivering insights on Internet advertising and social media.
Prior to IDC, Armitage worked at leading research and media companies, consulting on global markets and corporate strategies in consumer markets. He is widely quoted on video markets, online gaming, music services and connectivity. He has presented at leading technology and digital media events, both in the U.S. and Europe.
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In 2016 global mobile advertising revenue will expand by three and a half times its present level. Data on context, explosive tablet take-up and smartphone adoption in high-growth markets such as Brazil, India and China underpin the explosion. Investors will reward presence in both advanced and high-growth markets. Revenues will flow to companies that draw on user data to design and deliver mobile advertising.
May. 10, 2012 | Report | by Jason Armitage
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App lovers have more choices than ever when it comes to finding and downloading content, but players across the value chain want to maintain a direct relationship with customers. Although Web browsers appear to provide an attractive alternative, few consumers use this route to find apps. The big changes in distribution will be the emergence of Facebook and modifications to the stores themselves.
Mar. 15, 2012 | Report | by Jason Armitage
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The mobile revolution is happening all around us and demand for mobile technology is increasing at a phenomenal pace. Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual growth rate (CAGR) of 33 percent....
December 6, 2011 | Blog | by Jason Armitage
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The world is in transition and in the year ahead, mobile will be both the protagonist and the subject of this instability. During the last five years, networks and the information they carry have plugged more than 2 billion new participants into the mobile economy. The winners in this landscape will be those players that can scale quickly and treat each user as a unique customer.
Dec. 6, 2011 | Report | by Yankee Group | CO-AUTHORS: Jason Armitage, Carl Howe, Sandra Palumbo, Vince Vittore, Declan Lonergan, Eugene Signorini, Ken Rehbehn, Chris Marsh, Sheryl Kingstone, Wally Swain, John Keough, Nick Holland, Brian Partridge
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Social networks and mobile transactions attract huge interest from capital markets, but the commercial world is still waiting for evidence of the transformative impact that will result from their combination. Card networks, retailers, banks and device vendors can help Facebook and other social media services become powerful platforms for mobile money.
Dec. 5, 2011 | Report | by Jason Armitage
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Mobile VoIP is poised to take the European market by storm. Operators should stay focused on the core business of smart devices with data plans and market their own highly competitive communications services.
Sep. 15, 2011 | Report | by Jason Armitage | CO-AUTHORS: Declan Lonergan
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On September 5th, Telefonica announced the formation of a new business unit incorporating its digital media and Internet assets. The creation of Telefonica Digital is part of a wider reorganisation, which also sees the folding of Telefonica Spain into the European operation....
September 6, 2011 | Blog | by Jason Armitage
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Acquiring Motorola for $12.5 billion will make Google's Android platform even more successful by giving Google a 17,000-patent war chest for patent battles, a standardized end-to-end mobile experience for Android users and a Google-controlled platform for mobile payments. However, Google's biggest challenge will be managing Android as an open platform while making devices for that platform--a feat no other technology company has previously achieved.
Aug. 15, 2011 | Report | by Carl Howe | CO-AUTHORS: Jason Armitage, Eugene Signorini, Ken Rehbehn, Wally Swain, Dmitriy Molchanov, Nick Holland, Denise Lund
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Mobile video is rising once again to the top of mobile network operator (MNO) priorities. MNOs should monetize usage by extending subscriptions, providing flexible packages and partnering for advertising-based revenue. They should also realize new models will take time to deliver ROI.
Jul. 28, 2011 | Report | by Jason Armitage
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Most smartphone owners will recall the first interactive ad to hit their handset. That is a testament to the impact of video on the smallest screen. For me, it was a trailer for Toy Story 3. And there lies the first hurdle. Memorable yes, but relevant?...
July 14, 2011 | Blog | by Jason Armitage
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App usage is going global, and the challenge for ecosystems is to create an equally universal base of developers. To get there, platform owners should focus on the three Rs: raising platform awareness, reducing development time and revenue-sharing with partners.
May. 31, 2011 | Report | by Jason Armitage
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Reports that operators are considering charging Google and other OTT players for carrying their content highlights the need for a revision of telecom business models. In particular, old traffic peering agreements are no longer balanced and North American multimedia content is swamping operator networks. There is no easy fix, but sharing the costs makes more and more sense.
Apr. 28, 2011 | Report | by Chris Nicoll | CO-AUTHORS: Jason Armitage, Susan McNeice, Sandra Palumbo
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Grass roots is an expression Telefonica uses a lot to describe BlueVia. That is an apt term for the operator s developer platform, which launched at the end of last year. No more pronouncements from above. The new approach is to generate business ideas and revenues in accord with developers....
April 8, 2011 | Blog | by Jason Armitage
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BlackBerry hosted a Developer Day at Mobile World Congress for the second consecutive year. One of the apps singled out in presentations was Love Indonesia. The location-based directory publishes and crowd sources reviews on local restaurants....
February 18, 2011 | Blog | by Jason Armitage
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Looking ahead to next week's Mobile World Congress (MWC) in Barcelona, Yankee Group sees apps and devices grabbing the headlines once again. But MWC will also foster critical innovation in enterprise mobility, NFC and IMS, to name just a few. Meanwhile, the cold war between mobile network operators and over-the-top players will show no signs of thawing.
Feb. 9, 2011 | Report | by Declan Lonergan | CO-AUTHORS: Jason Armitage, Susan McNeice, Jennifer Pigg, Ken Rehbehn, Chris Marsh, Wally Swain, Nick Holland, Brian Partridge, Chris Nicoll
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The winners in the mobile app storefront market have been decided: Apple and Google used vertical integration of the OS with the handset and subsidized business models to win market leadership. Mobile network operators (MNOs) must now set realistic business objectives for their own storefront operations and focus on securing a role in billing and access to customer data.
Dec. 21, 2010 | Report | by Jason Armitage
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Yankee Group's annual predictions have a different twist this year. As the industry prepares for network upgrades, we ve focused exclusively on the impacts from 4G. The incremental pace of deployments of this next-gen technology is reminiscent of 3G....
December 7, 2010 | Blog | by Jason Armitage
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2011 is destined to be a big year for 4G, as many operators around the world are set to roll out major LTE, HSPA+ and WiMAX implementations. Here's where Yankee Group sees 4G headed in terms of deployments, adoption and overall impact.
Dec. 6, 2010 | Report | by Jason Armitage | CO-AUTHORS: Carl Howe, Ted Julian, Declan Lonergan, Eugene Signorini, Brian Partridge, Chris Nicoll
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Powerful incentives exist to distract the app shopper with ads. But the app storefront owner, like any store manager, should think seriously before placing obstacles between customers and the products they came to buy.
September 29, 2010 | Blog | by Jason Armitage