Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity on enterprises and consumers. We call it the Anywhere revolution.

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Vince Vittore

FEATURED RESEARCH

Service Providers Put Interactive TV Advertising to the Test

After multiple false starts, interactive advertising will hit the market in force this year. For service providers, that means potential opportunities for additional revenue streams. However, they must be realistic in their expectations and should be in the planning stages now.


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