market education

The power of education. Yankee Group market education services are a popular way to educate your target audience on your unique value proposition via custom webinars, surveys, publications, case studies, speaking engagements and more. Raise your company's profile via objective, credible insights from Yankee Group analysts, widely respected as the global connectivity experts. Benefits include:

  • Leverage Yankee Group's brand and reputation for research excellence
  • Develop a valuable, tailored marketing tool to meet your marketing, lead generation and sales objectives
  • Use Yankee Group's marketing services to further extend the reach of your brand to our vast network of influencers and decision-makers

 

 

Consulting Real World ExampleReal world example: To help a leading service provider gain insights on its business plan and provide a reality check for its marketing strategies, Yankee Group conducted a global online survey of decision-makers and managers at 150 similar companies across Europe, North America and Asia-Pacific. The resulting report and webinar backed up Yankee Group's research and opinion on the gap between marketing departments' expectations and IT's ability to deliver. It also validated the client's market positioning as a thought leader, helped generate a number of valuable leads and supported an important new product launch. The client expressed its satisfaction, citing strong ROI and market buzz.

Consulting Market Education