competitive benchmarking
What are our competitors doing? It's difficult to forge a viable strategy when your picture of the competitive landscape is unclear. Yankee Group helps clients better understand their competition in order to confirm business, market and product strategies. Deliverables include market data, detailed competitive audits and informed consultation and feedback around the competitive landscape.
Real world example: A major multi-national corporation tapped Yankee Group to gain a clearer picture of its top five competitors across six product and service categories. The engagement considered strategy, products, vision/execution, strengths and weaknesses. Using a combination of Yankee Group syndicated data and new primary data, we segmented and ranked the client's entire competitive landscape by product offering. The result: Applying Yankee Group recommendations, the client took a closer look at solution-oriented sales efforts, enabling it to better meet the needs of its customers and prospects. The company also launched substantive business improvements in the areas of strategy, market focus and management structure.
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ANYWHERE, the book
New book from Yankee Group CEO Emily Nagle Green. Visit the book's Web site and download a free chapter.
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