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Results for: Remove Search TermAuthor: Chris Marsh
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Chris Marsh

Senior Analyst

blog  


Research Categories

Enterprise Mobility, Mobile Applications

Chris Marsh is a senior analyst with Yankee Group's Enterprise Research group. Marsh focuses on analyzing opportunities for enterprises around mobile applications, unified communications and 3G and 4G wireless services. Of particular interest is the transformative nature of these technologies on enterprise and service provider business models.
 
Before joining Yankee Group, Marsh was a research manager in Nokia's Global Consumer Analytics and Insights function, analyzing changes in the mobility landscape with a focus on identifying early indicators of changes in consumer behavior. These insights fed into front-end strategy by outlining strategic opportunities for brand and product developments. Prior to Nokia, he gained significant research methodological experience working agency-side in financial research, helping global top 1,000s with their competitive positioning, process improvement, product development and customer targeting.
 
Marsh holds an M.A. in International Relations from St. Andrews University and an MRes (Masters in Research) from King's College London.

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  1. Putting the Enterprise Back Into 'Enterprise Mobility'

    Enterprise mobility is an exciting, fast-growing but still very immature market. To counter the vendor hype about the degree to which their technologies offer end-to-end solutions, there needs to be greater awareness of the diversity of business challenges companies face in their mobility projects. In short, it is time to bring the enterprise back into the forefront.

    Dec. 20, 2011 | Report | by Chris Marsh 

  2. 2011 US Enterprise Mobility: Employee Survey, December

    Yankee Group's 2011 US Enterprise Mobility: Employee Survey is an online survey of nearly 4.800 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department?s policy?

    Dec. 13, 2011 | Survey | by Chris Marsh 

  3. 2011 US Enterprise Mobility: IT Decision-Maker Survey, December

    The 2011 US Enterprise Mobility: IT Decision-Maker Survey is an online survey of nearly 2000 enterprises in the U.S. The type of questions asked include: What is your deployment status? What are your purchase plans? What are your barriers/challenges to adoption? What motivates you to deploy? What factors impact your decision to deploy a technology and to select a supplier? How satisfied are you with your wireless voice and data carriers? Do you consider switching? Why?

    Dec. 13, 2011 | Survey | by Chris Marsh | CO-AUTHORS: Eugene Signorini, John Keough  

  4. 2012 Mobility Predictions: A Year of Living Dangerously

    The world is in transition and in the year ahead, mobile will be both the protagonist and the subject of this instability. During the last five years, networks and the information they carry have plugged more than 2 billion new participants into the mobile economy. The winners in this landscape will be those players that can scale quickly and treat each user as a unique customer.

    Dec. 6, 2011 | Report | by Yankee Group | CO-AUTHORS: Jason Armitage, Carl Howe, Sandra Palumbo, Vince Vittore, Declan Lonergan, Eugene Signorini, Ken Rehbehn, Chris Marsh, Sheryl Kingstone, Wally Swain, John Keough, Nick Holland, Brian Partridge  

  5. Helping Businesses Capitalize on the Enterprise Mobile Application Explosion

    The technical and infrastructural pieces are coming together for an explosion of mobile applications in the enterprise. To help businesses with their design, implementation and life cycle management, all application and platform vendors need to ensure they are providing not just a technical capability, but the qualitative guidance on how to lay the right foundations for a strategic approach to mobile application adoption.

    Nov. 17, 2011 | Report | by Chris Marsh 

  6. Smartphones Need to Address the Business App Gap

    As more employees purchase smartphones for work purposes, they are also downloading an increasing number of business-oriented apps from consumer app stores. Carriers, device makers and app stores must begin considering the enterprise implications of their go-to-market strategies to capitalize on this positive association between device and productivity.

    Nov. 2, 2011 | Report | by Chris Marsh | CO-AUTHORS: Denise Lund  

  7. 2011 US Enterprise Mobility: IT Decision-Maker Survey, Mid-Year Analysis, Wave 1-2

    The Anywhere Enterprise: 2011 US Enterprise Mobility/IT Decision-Maker Survey, Mid-Year Analysis, Wave 1-2, is an online survey of nearly 1,000 enterprises in the U.S. The type of questions asked include: What is your deployment status? What are your purchase plans? What are your barriers/challenges to adoption? What motivates you to deploy? What factors impact your decision to deploy a technology and select a supplier? How satisfied are you with your wireless voice and data carriers? Do you consider switching? Why?

    Oct. 26, 2011 | Survey | by Chris Marsh | CO-AUTHORS: Eugene Signorini, Denise Lund  

  8. Loyalty Is a Two-Way Street in the Enterprise

    Employee loyalty programs usually mean bonuses for long service and packages of savings and wellness benefits. But as mobility and increased consumerization transform workplaces, more attention must be paid to providing the right technology environment. With the right mobile devices and tools in place, enterprises can head off low employee loyalty and its associated costs in staff churn, resourcing and decreased productivity.

    Aug. 31, 2011 | Report | by Chris Marsh 

  9. Orange Business Services Showcases an Emerging Vision for Integrated Business Services Mobility

    Managed mobility is evolving into an essential enterprise capability, and Orange Business Services (OBS) is focusing on a strong solution and an emerging vision for integrating mobility across its entire business services portfolio. Other operators will need to learn from OBS' vision if they want to keep pace.

    Aug. 18, 2011 | Report | by Chris Marsh 

  10. MEAPs Need to Rethink the Application Paradigm to Survive the Cloud Onslaught

    With significant growth predicted, mobile applications are a hot new frontier in the enterprise ecosystem. However, as a distribution channel to enterprises, mobile enterprise application platforms (MEAPs) risk losing relevance unless they rethink the application paradigm. Embracing tablets, developing or partnering with a storefront capability, and adopting social attributes will enable them to become the application platform of choice in the enterprise and compete with the onslaught of cloud players entering this space.

    Aug. 9, 2011 | Report | by Chris Marsh 

  11. Implementing CRM in the Cloud: some lessons from business

    In Yankee Group s June 2011 survey on Cloud Computing adoption 55% of IT Decision-Makers cited a costly and difficult migration as a key barrier to adoption of cloud services, the third most mentioned obstacle after existing IT investments (61%) and a lack of confidence in data protection (58%)....

    July 28, 2011 | Blog | by Chris Marsh

  12. TopicView Enterprise Mobility, June 2011

    The TopicView Enterprise Mobility is segmented by connectivity and application tiers for 55 countries and seven regions.

    Jun. 29, 2011 | Data Module | by Chris Marsh | CO-AUTHORS: Andy Castonguay, Declan Lonergan, Wally Swain, John Keough  

  13. Latin America Mobile Forecast, June 2011

    The Latin America Mobile Forecast includes users, ARPU and revenue summaries, segmented prepaid and postpaid, with voice/data segmentations and technology splits including handset sales.

    Jun. 29, 2011 | Data Module | by Chris Marsh | CO-AUTHORS: Jason Armitage, Andy Castonguay, Wally Swain, Dmitriy Molchanov, John Keough, Nick Holland  

  14. Methodology for Evaluating Mobile Application Platforms

    This companion slide deck to the May 2011 Yankee Group report "A Guide to Evaluating Mobile Application Platforms" outlines Yankee Group's criteria and scoring methodology for evaluating independent mobile enterprise application platforms. Both enterprises and independent platform vendors must give due attention to all criteria or risk disappointment in deployment, performance and relevance.

    May. 20, 2011 | Report | by Chris Marsh 

  15. A Guide to Evaluating Mobile Enterprise Application Platforms

    Evaluating independent mobile enterprise application platforms requires a holistic view over an extensive range of criteria reflecting the usability, technical, control and company context of any deployment. Both enterprises and independent platform vendors must give due attention to all criteria or risk disappointment in deployment, performance and relevance.

    May. 20, 2011 | Report | by Chris Marsh 

  16. Managed Mobility: It's Not Just for Multinationals Anymore

    Large local enterprises and multinational corporations have different requirements for managed mobility, but adoption is heating up within both segments. The current focus on managing costs and mobile devices will shift over the next few years toward mobile application provisioning and management as enterprises look to make their investments in mobility more strategic.

    Mar. 30, 2011 | Report | by Denise Lund | CO-AUTHORS: Chris Marsh  

  17. What's Hot at Mobile World Congress 2011

    Looking ahead to next week's Mobile World Congress (MWC) in Barcelona, Yankee Group sees apps and devices grabbing the headlines once again. But MWC will also foster critical innovation in enterprise mobility, NFC and IMS, to name just a few. Meanwhile, the cold war between mobile network operators and over-the-top players will show no signs of thawing.

    Feb. 9, 2011 | Report | by Declan Lonergan | CO-AUTHORS: Jason Armitage, Susan McNeice, Jennifer Pigg, Ken Rehbehn, Chris Marsh, Wally Swain, Nick Holland, Brian Partridge, Chris Nicoll  

  18. Enterprise Acceptance of Consumerization Opens the Floodgates to Mass Adoption

    In the face of increasing consumerization of the enterprise, IT must formulate and clearly articulate its policy on what consumer technologies are and are not permitted in the workplace. Failure to do so will bring the worst of all scenarios: confusion, a lack of transparency and a consequent loss of control of the technology environment.

    Feb. 3, 2011 | Report | by Chris Marsh 

  19. Finding Big Business in Small Business: Segmentation Counts

    If operators do not change the way they segment the SME market in Europe, they will struggle to innovate in enterprise mobility and will cede further ground to those service providers who can bring integrated solutions more quickly to market. By taking a more progressive view, operators can become more embedded in SMEs' business process improvement and mobility strategies.

    Jan. 7, 2011 | Report | by Chris Marsh 

  20. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/IT Decision-Maker Survey, Wave 1-2

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/IT Decision-Maker Survey, Wave 1-2, is an online survey of more than 1,800 enterprises in the U.S. The type of questions asked include: What is your deployment status? What are your purchase plans? What are your barriers/challenges to adoption? What motivates you to deploy? What factors impact your decision to deploy a technology and select a supplier? How satisfied are you with your wireless voice and data carriers? Do you consider switching? Why?

    Dec. 29, 2010 | Survey | by Chris Marsh | CO-AUTHORS: Eugene Signorini  

  21. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-4

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-4, is an online survey of nearly 4,900 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department's policy?

    Dec. 9, 2010 | Survey | by Chris Marsh 

  22. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-3

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-3, is an online survey of nearly 3,650 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department's policy?

    Nov. 9, 2010 | Survey | by Chris Marsh 

  23. Has Skype scored a bullseye in the enterprise market?

    In August after only nine months since it was purchased from eBay by a group of investors Skype filed for an IPO....

    October 13, 2010 | Blog | by Chris Marsh

  24. All Change at Nokia?

    New Nokia President and CEO Stephen Elop focuses on change and transformation.

    September 13, 2010 | Blog | by Chris Marsh

  25. Latest Enterprise Mobility Survey: Sometimes Less Control Means More Productivity

    Faced with consumerization in the enterprise, employers' first impulse is to single-mindedly seek control. But instead, they should look to balance and share responsibility for device and application usage with employees. Our survey results show such flexibility not only brings better control but can also produce a substantial uplift in productivity.

    Sep. 9, 2010 | Report | by Chris Marsh 

  26. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Mid-Year Analysis, Wave 1-2

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Mid-Year Analysis, Wave 1-2, is an online survey of more than 2,400 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department?s policy?

    Sep. 8, 2010 | Survey | by Chris Marsh 

  27. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/IT Decision-Maker Survey, Wave 1

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/IT Decision-Maker Survey is an online survey of 854 enterprises in the U.S. The type of questions asked include: What is your deployment status? What are your purchase plans? What are your barriers/challenges to adoption? What motivates you to deploy? What factors impact your decision to deploy a technology and select a supplier? How satisfied are you with your wireless voice and data carriers? Do you consider switching? Why?

    Aug. 31, 2010 | Survey | by Eugene Signorini | CO-AUTHORS: Chris Marsh, John Keough  

  28. Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-2

    The Anywhere Enterprise: 2010 U.S. Enterprise Mobility/Empowered Employee Survey, Wave 1-2 is an online survey of more than 2,400 workers in the U.S. The type of questions asked include: What are your changing work habits and level of mobility? What is your level of productivity at different work locations (office vs. remote vs. on-the-go)? What technologies are critical to keeping you productive? How do you use your own devices and (consumer) tools? What is your IT department's policy?

    Aug. 31, 2010 | Survey | by Chris Marsh 

  29. Manufacturing 4G Momentum

    The evolution to 4G has the potential to reshape market share and market perception in wireless. Operators must focus on their current 3G customers, T-Mobile subscribers and prospects in their legacy service area to gain early momentum.

    Aug. 23, 2010 | Report | by Eugene Signorini | CO-AUTHORS: Joshua Holbrook, Chris Marsh  

  30. Look at the edge not the core for the Anywhere enterprise.

    Ushering in a paradigm shift in enterprise mobility and freeing the information worker for a one-year old company with only 18 employees this is an ambitious goal, but then leapfactor don't seem short on ambition....

    August 4, 2010 | Blog | by Chris Marsh

  31. Well, all I can say is "Thankyou Mr Risku"

    The Risku in question is Juhani Risku, a former senior executive at Nokia, who has in recent months been making public his view on why Nokia is in such a mess, and what his future vision is for the limping Finnish company (blog) ....

    July 27, 2010 | Blog | by Chris Marsh


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