sizing up Connected Experience

Connected User Experience

Yankee Group defines the Connected Experience as one that combines networks, devices and content into a seamless engagement that captivates users. Ubiquitous connectivity, truly mobile devices, content in the cloud and a plethora of apps are enabling consumers to live, work and play on the go. In this new environment, consumers are the new power brokers: They decide which technologies and experiences succeed--and which ones don't.

When the user is at the heart of the ecosystem, it is no longer enough for companies to provide simple connectivity, a compelling application or a state-of-the-art device. Today's end-users have spoken. They want what they want, when they want it and on the device of their choosing. If technology companies lack insight into developments in all three areas, they will fail to deliver a compelling experience...

…And lose out on what Yankee Group predicts will be a U.S.$2 trillion opportunity by 2014. Some highlights:

- 30 countries in the world will have more than one broadband line per person, reaching the Anywhere tipping point.

- 1.4 billion smartphones will be in use globally, generating $227 billion in sales.

- Revenue from global mobile apps will hit $21 billion.

Download a PDF of the Connected Experience report to learn more.