Cloud-Sourced Content

Cloud-Sourced Content extends user experiences beyond the physical and geographical limits of their devices. No longer are users hobbled by the need to plan ahead and carry their content with them. With the exabytes of content now stored in network clouds--ranging from downloadable applications to software-as-a-service sites such as Salesforce.com--consumers and workers can access the content they want, whenever they want, from wherever they are.
In fact, it is the seemingly limitless range of content available to users that makes Connected Experiences so powerful. And with powerful experiences come powerful opportunities. For example, by 2014, Yankee Group predicts:
- The global app market for smartphones will grow to more than $26 billion.
- Revenue from enterprise cloud services will surpass $22 billion.
- E-books, which deliver new connected experiences including Anywhere buying, scalable fonts and text-to-speech conversion, will see sales in the U.S. totaling more than $3 billion.
Download a PDF of the Connected Experience report to learn more.
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According to our Anywhere Surveys, 33 percent of smartphone owners use their device to do in-store price comparisons.
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