Analysts
Yankee Group analysts, unlike those of other firms, are singularly focused on the task of scouting the front lines of the mobility revolution. First and foremost, our experts provide a laser focus on the attitudes, behaviors and usage patterns of mobile users. Our four decades of connectivity technology immersion give us an exceptional vantage point from which to analyze the mobile ecosystem. In short, while others' expertise is all over the technology map, ours, simply, is mobile.
NFC: Not (Only) for Cards
Too much of the industry chatter around near field communications (NFC) focuses on its ability to supplement one?s wallet with a card replacement capability, but the technology is so much more. NFC can enable an entirely new mobile interaction paradigm, providing a rich layer of interactivity in the physical world.
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THE DEATH OF IMPULSE PURCHASES?