Yankee Group Sells 4G World
Firm intensifies focus on mobility research and advisory services.
Boston, MA Feb 7, 2012 - Yankee Group today announced the sale of the 4G World trade show and exposition business to UBM plc, a global media company. The sale of the stand-alone business unit completes the firm's transition to position itself as the exclusive research partner and advisor equipping companies to profit in the mobile world.
Over the past 12 months, Yankee Group has implemented a new research strategy, focused on understanding the attitudes, behaviors and usage patterns of mobile users as well as exploring enabling technologies and emerging business models across the mobile ecosystem. During that time, the firm has launched new products, including Mobile Money Strategies and Mobile Now, dramatically improved its data products with enhanced methodologies, tools and market offerings, and put in place a dedicated Data Sciences team to ensure high-quality delivery of its forecast, monitor and survey products.
The exit from the 4G World trade show and exposition business allows Yankee Group to focus exclusively on research and advisory services, as well as concentrate more investment into new products.
"This announcement is great news for 4G World, its attendees and its sponsors," said Terry Waters, Yankee Group president and CEO. "UBM is a company dedicated to media, trade shows and expositions?they have the right skill set to take the show to the next level and they are very excited about the opportunity to lead the growth of the show moving forward. We wish them the very best."
About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.
- Ashlee Haslett, Yankee Group Communications, +1–617–598–7268, [email protected]