Yankee Group Expands Analyst Expertise with New Affiliate Program

Company Deepens Focus on Mobility, Announces Inaugural Program Members

Boston, MA Oct 3, 2011 - Yankee Group today announced its new Affiliate Program, an expanded network of analyst experts focused on the burgeoning mobility landscape. The Affiliate Program, combined with Yankee Group's core research team, provides clients with access to the broadest, best-in-class mobility expertise in the industry as part of their Yankee Group membership.

"We're applying a popular model used in the professional services world to the technology research and advisory services marketplace," said Terry Waters, Yankee Group's president and CEO. "With the rapid pace of technology change, this approach gives clients the added, targeted expertise to address emerging mobility opportunities across wider geographies and with more in-depth perspective." 

"The time from information to action is shrinking these days, and research and advisory firms must be nimble enough to help customers address ever-evolving opportunities," said Harry Henry, vice president of Outsell, Inc., a research and advisory firm focused on the publishing and information industries. "The affiliate approach aligned with a more traditional industry analyst competency is a smart business model. It enables firms to offer more capability, capacity and ultimately flexibility to adjust with customer needs."

Affiliate Program Inaugural Members
The company is pleased to welcome the following thought leaders among the inaugural members of the program:

  • Pim Bilderbeek -- specializing in European Cloud Services and European Unified Communications and Collaboration
  • Caroline Gabriel -- specializing in European Service Provider Strategies
  • Zeus Kerravala -- specializing in Unified Communications and Collaboration and Enterprise Infrastructure
  • Susan McNeice -- specializing in B/OSS
  • Jennifer Pigg -- specializing in Network Infrastructure


"Our Affiliate Program members augment Yankee Group's core team of researchers who are 100 percent dedicated to helping clients exploit the revenue opportunities of the mobility marketplace," said Gigi Wang, Yankee Group's chief research officer. "Affiliates will participate in the Yankee Group research process, provide written content and be available for client inquiry and other research or consulting projects."

Interested industry experts can visit the Yankee Group Affiliate Web page to learn more and to apply to join the program.

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

Contacts: