Yankee Group Expands Forecast Data Visualization Tools

Industry Leaders Rely on Mobility Research Firm's Forecasts for Strategic Decisions

Boston, MA Sep 8, 2011 - Yankee Group today unveiled new capabilities in its online data visualization toolset, a product that dramatically improves the way clients view, use and apply the more than 1 million data points across all Yankee Group's global and regional Forecasts and Monitors. The company also announced that Tyfone and U.S. Cellular (NYSE: USM) are among the leading wireless and mobile industry players relying on Yankee Group's online data visualization tools to plan product enhancements, set sales strategies and respond to industry trends.

Unveiled earlier this year, Yankee Group's online data visualization tools are designed to help market intelligence, corporate strategy, marketing and product management professionals quickly and easily find the data they need across Yankee Group's wealth of Forecast and Monitor data. New enhancements announced today include the ability to browse through popular metrics in an index format, complementing existing search capabilities. Additional new features give clients more control than ever over the creation of custom charts and graphs that can be shared with colleagues or downloaded as PPT, JPG or XLS files.

An interactive preview of the online data visualization tools with a snapshot of Yankee Group's Consumer Connected Devices forecast for tablets is available to the public at www.yankeegroup.com/visualize.

"At U.S. Cellular, we are always looking for innovative ways to enhance our customers' wireless experience," said Amanda Frjelich, market research manager for U.S. Cellular. "The modified online visualization tools make Yankee Group's forecast data even more accessible, allowing our team to interact directly with the data, easily spot emerging trends and then develop targeted marketing strategies that appeal to current and potential customers."

"We're helping clients get greater value and usability from our Forecasts and Monitors by helping them experience a wealth of data through interactive charts and graphs," said Gigi Wang, chief research officer at Yankee Group. "We're excited by the momentum and demand we're seeing for this innovative new platform."

Yankee Group's Forecasts and Monitors deliver a complete picture of the global wireless and mobile industry, helping service providers, infrastructure vendors, software companies, mobile device manufacturers and others turn opportunity into revenue. Yankee Group's Forecasts look five years into the future while its Monitors track the current financial and product activities for more than 100 companies worldwide. Yankee Group currently forecasts and monitors the markets for: mobile enterprise applications, mobile devices, digital advertising, consumer messaging, cloud computing, consumer connected devices, consumer mobile applications, M2M, mobile transactions and more.

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

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