Yankee Group and European Communications Launch Mobile Customer Experience Seminars in Europe

Stellar customer experiences are critical for profitability in the era of the connected user.

Boston, MA Apr 14, 2011 - Yankee Group and European Communications today announced a new exclusive seminar series, "Delivering a World-Class Mobile Customer Experience." The two half-day events will feature industry thought leaders and lively debates focused on helping communications service providers (CSPs) identify winning strategies for increasing loyalty, reducing costs and growing revenue. The series will stop in London on Tuesday, June 7 (Glaziers Hall) and Paris (Espace CAP) on Thursday, June 9. Both events will be held from 9:00 a.m. - 12:15 p.m. local time.

The summits will tackle how to leverage emerging technologies and trends to create a successful mobile customer experience. Topics include:

  • Succeeding in the connected customer era
  • Exploring new customer-centric business models in mobile media
  • Delivering captivating customer experiences
  • Best practices in pricing, content discovery, portals, customer service and support, policy management and social media

Featured speakers include:

These seminars are a must-attend for European CSPs and mobile virtual network operators (MVNOs), as well as their retail and distribution partners. For more information and to register, visit http://www.eurocomms.com/yankee-group/

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping enterprises to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advices to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

Contacts: