Yankee Group Reveals Initial Phase of $10 Million Investment Plan

Research Firm Expands Data Portfolio, Augments Analyst Staff

Boston, MA Jun 30, 2010 - Less than 90 days after unveiling a $10 million investment plan to deepen its research into Anywhere global connectivity, Yankee Group today announced a significant expansion of its popular Market Adoption Monitor and Forecasts product family, with four newly expanded forecasts focused on Cloud Computing, Consumer Mobile Applications, Enterprise Mobile Applications and Connected Devices. In addition, the company unveiled a major initiative to publish documentation of its methodology and assumptions for more than 1 million data points, directly within the product. This makes Yankee Group the only research firm to expose this level of proprietary insight to aid customers with strategic decision-making.

Yankee Group also announced that it has added seven new analysts to its research team. These new members deepen the firm's expertise in key areas surrounding the development of and demand for next-gen networks, including network software, security, enterprise mobility, mobile payments and 3G/4G.

"It's an exciting time to be at Yankee Group," said Emily Nagle Green, Yankee Group CEO and President. "These announcements mark just the first steps in our corporate investment plan focused on delivering innovative new products and services that help clients transform their businesses and evolve to next-gen networks. Expect many more initiatives to roll out over the coming months."

New Forecasts, Enhanced Documentation
The following newly enhanced Market Adoption Monitor and Forecasts will be available by the end of 2010:

  • Consumer Mobile Applications -- tracking consumer messaging (SMS, MMS, e-mail), mobile Internet usage, application downloads (video, games, music) and payment methods (per download, subscription or free).
  • Enterprise Mobile Applications -- looking at enterprise messaging (SMS, MMS, e-mail), mobile Internet usage and revenue, as well as mobile application usage and revenue (e-mail, CRM, SFA, FFA).
  • Cloud Computing -- evaluating overall shift to cloud computing, as well as revenue from SaaS, IaaS and PaaS broken out by public, virtual and internal models.
  • Connected Devices -- tracking M2M, e-books and other devices connected to the cellular network.


Starting in July, using Yankee Group's proprietary new ValiData pop-up technology, clients will be able to click on each forecast data point to see sources for that data, support for assumptions and links to additional resources. Once they understand the foundation of Yankee Group data points, clients can better determine how best to alter their own business plans to successfully address ongoing changes in the economy, market ecosystem and competitor activities.

Expanding Research Team
The company is proud to announce the following new additions to its research team:

  • Nick Holland, senior analyst, m-commerce, m-payments and security
  • Ted Julian, principal analyst, network intelligence and security
  • John Keough, research associate, enterprise mobility and mobile applications
  • Chris Marsh, senior analyst, European enterprise mobility
  • Susan McNeice, vice president, network software systems
  • Sandra Palumbo, research fellow, service provider strategies
  • Ken Rehbehn, principal analyst, mobile infrastructure


The company continues to grow its staff. To learn more about open Yankee Group positions in Boston, London and other locations, visit http://www.yankeegroup.com/careers.do.

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping enterprises to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advices to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

Contacts:

  • Shirley Macbeth, VP, Marketing and Communications

    617-598-7385, smacbeth@yankeegroup.com