New Addition to Yankee Group's Enterprise Research Team Deepens Firm's Expertise in Service Provider Strategies

Yankee Group hires Sandra Palumbo as Research Fellow.

Boston, MA Jun 29, 2010 - Yankee Group today announced that Sandra Palumbo, a practiced industry leader and expert in global enterprise communications, has rejoined the firm as a research fellow and key member of the Anywhere EnterpriseŽ team. In her new role, Palumbo brings a decade's worth of experience in business strategy, services and communications.

Most recently, Palumbo led the North American marketing strategy for Capgemini's US strategy consulting and IT Outsourcing businesses. There, she managed marketing tactics around IT Outsourcing offerings as well as led the 2009 launch of the company's Capgemini Consulting brand within the U.S. market. Prior to Capgemini, Palumbo headed the global enterprise services research team at Yankee Group, overseeing the company's research in managed services, outsourcing and enterprise communications in North America, EMEA and Asia. She started her career as a sales and project manager for AT&T.

At Yankee Group, Palumbo will drive the firm's research in North American service provider strategies, including managed services, wholesale and customer-facing portals.

"Sandra's unique expertise in telecommunications and professional services are integral to our client's needs," said Zeus Kerravala, Yankee Group distinguished research fellow. "Her addition to our team strengthens our focus and knowledge on the challenges of managed services and business communications in an Anywhere world."

 

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping enterprises to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advices to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

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