Yankee Group Broadens its Enterprise Mobility Expertise

European mobile device and strategy expert Chris Marsh joins company as senior analyst.

Boston, MA Jun 29, 2010 - Yankee Group today announced that enterprise mobility expert Chris Marsh has joined the firm as a senior analyst and key member of the Anywhere EnterpriseŽ team in Europe. In this role, Marsh will be based in London and leverage his more than 6 years of industry expertise to augment Yankee Group's research in the areas of enterprise mobility and access devices.

Marsh comes to Yankee Group from Nokia, where most recently he was a consumer insights manager responsible for translating survey research and behavioral data into key insights about Nokia's mobile device customer base. Prior to Nokia, he was a research manager at ORC International and a research executive at BDRC. 

At Yankee Group, Marsh will drive the firm's research into the tools and technologies enabling the emergence of the Anywhere Enterprise, including mobile business applications, software, devices, OSS, mobile broadband and managed mobility platforms.

"Chris's strong industry expertise is a welcome addition to our enterprise mobility team," said Josh Holbrook, research director at the firm.  "His in-depth knowledge of enterprise device and mobility strategies will enable our clients to deliver the tools and technologies most aligned with the needs of the emerging Anywhere Enterprise."

About Yankee Group
Yankee Group is the preeminent research and advisory firm equipping enterprises to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advices to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

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