About Yankee Group
At Yankee Group, we are dedicated to providing our clients with the best research and actionable insights focused on the evolution of the new mobile economy. We strive to enable executives and business leaders to make better, more informed decisions today and in the future. Built on proprietary research methods and analytical models about the attitudes, behaviors and usage patterns of mobile users, our unique insights provide an end-to-end view of the revenue opportunties enabled by the mobility revolution.
Yankee Group, a division of The 451 Group, is the preeminent research and advisory firm equipping enterprises to grow revenues and profit in the mobile world. Yankee Group forecasts that the mobility revolution is a $3 trillion market opportunity and the dramatic changes brought on by this revolution will play a larger role in the lives of consumers, workers and enterprise decision-makers going forward. In response, we have made the mobile revolution our complete focus as a research and advisory services provider.
With offices in Boston and London and analysts located around the world, Yankee Group is equipped to help our clients navigate the dynamics of the new mobile economy. Our research team focuses on five key themes driving the mobile ecosystem: mobile marketing and commerce, mobile and connected devices, mobile applications and cloud, mobile broadband and mobile leadership.
In 2012, Yankee Group launched its Mobile Advisory and Planning Services (MAPS) product family, a revolutionary new research and advisory services offering that combines the company's leading market research with exclusive daily insights and weekly thematic perspectives on the hot issues driving the mobile ecosystem. Combined with a new mobile service delivery platform that provides a tablet- and desktop-based rich research user experience, this new family of services is all you need to keep up to date on the latest trends, consumer preferences and developments that are constantly reshaping mobile players, ecosystems and technologies across the globe.