- Our client sought a roadmap of short- and long-term growth opportunities based on its investment assumption of growing demand for its managed services offerings.
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Yankee Group ranked opportunities and detailed a roadmap for execution, including partnership considerations, positioning and marketing by testing key assumptions around demand, adoption, competitive positioning, and market size and growth.
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Based on a detailed roadmap of opportunity, risk, and positioning in each market, our client was able to prioritize investments for growth while acting on strategic partnership options and avoiding key risks.
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