Research and Data
Let's go back a few decades. Four, in fact. Yankee Group was the first independent technology research and consulting firm — ever. We invented technology research, and we like to think we have been perfecting it ever since.
Today, our research efforts are focused exclusively on Anywhere — the emergence of ubiquitous connectivity — and its effect on networks, enterprises and consumers. We find answers to important global connectivity questions every day. The result: our clients have the critical information they need to apply to their day-to-day operations — in the form of reports, blogs, forecasts, attitude and behavior surveys, webinars and more. Read further to gain a deeper understanding of our offerings and methodologies.
41% of consumers will make smart phones their next mobile device
Read the full report: Latest Palm Device 'Pre'-views Future OEM-Operator Relationships
CIOs can cut 50 to 80% of communications costs by moving to an Anywhere IT environment
Read the full report: Introducing Anywhere IT
Nearly 9 in 10 banking transactions will be high denomination by 2012
Read the blog by Boris Metodiev: New NFC, advertising and IPTV forecasts
Data in Action
According to our U.S. Consumer Surveys, 24 percent of smartphone owners consider mobile shopping applications essential.