The Anywhere Consumer

Where are you right now?

The revolution is under way.

But revolutions are always about increasing freedom. And until very recently, consumers had very little freedom of choice when it came to services and products tied to communications and entertainment networks.

Now Anywhere Consumers are casting off the shackles of rigid, homogeneous, totalitarian control of their daily activities (communicating, entertaining, shopping, educating, getting things done).

The emergence of the Anywhere Consumer™ will be among the most significant technological, societal and commercial global trends in the next decade. Aided by a revolution in connectivity and computing, the most successful applications and companies will be those that facilitate the Anywhere Consumer experience.

The development of the Anywhere Consumer is enabled by pervasive standards such as Internet Protocol and the digitization of content and applications, lower cost of media storage, and a proliferation of fixed and wireless broadband networks.

But who will benefit from this startling development? Surely, the consumer will reap huge benefits. But which providers will win and how will they do it? The current kings and queens of consumer services act like imperialists. Because they thrive on control, they want to guide consumers to the Anywhere Future with a gentle embrace—they assume the consumer is not ready for and does not want freedom.

Nipping at the Imperialists' heels are the Guerrillas. They believe Anywhere Consumers will reject legacy service providers. They see consumers choosing networked consumer electronics and computing platforms, enjoying access to new applications (such as VoIP and broadband TV), with new business models and connecting to a variety of networks on an ad-hoc basis.

How will this battle take shape? What do Anywhere Consumers want? And where will they turn for services? If you want the answers and are interested in how the Anywhere Consumer will interact with the Anywhere Enterprise™ and Anywhere Network™, you'll need to turn to Yankee Group for the answers. And there's no one better than Yankee Group to help you get the answers. Our environment—unparalleled analysts, data and all-encompassing online experience—provides fertile ground for you to navigate the global connectivity revolution.

Learn More
Learn more about Yankee Group Link™ Membership. Contact us at 617-956-5000 or linkmembership@yankeegroup.com.